COMPETITIVE LANDSCAPE
Lantmännen Cerealia A/S increases its leadership in breakfast cereals in Denmark
Lantmännen Cerealia A/S was the leading company in breakfast cereals in Denmark in 2025, further increasing its share during the year. Its leadership is driven by its well-established brands AXA and Kornkammeret, which occupy the first and second positions in the Danish brand landscape.
Lantmännen Cerealia and Coop Danmark are the most dynamic players in 2025
Lantmännen Cerealia A/S was not only the leading company in breakfast cereals in Denmark in 2025 but also the most dynamic, capturing growth across both traditional and health-oriented categories. Its strong brands, AXA and Kornkammeret, provided broad appeal, supporting performance across a diverse portfolio.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Denmark?
- Which are the leading brands in Breakfast Cereals in Denmark?
- How are products distributed in Breakfast Cereals in Denmark?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Denmark?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Denmark - Category analysis
KEY DATA FINDINGS
Convenience, flavour and health drive growth in breakfast cereals during 2025
Health and wholegrain options support steady growth in breakfast cereals in Denmark
Simplicity and versatility allow flakes to lead growth within RTD cereals
Demand for simple and quick breakfast solutions is set to drive growth over the forecast period
Health and wellness will continue to shape buying habits in breakfast cereals
Sustainability and social responsibility are expected to influence breakfast cereal choices
Lantmännen Cerealia A/S increases its leadership in breakfast cereals in Denmark
Lantmännen Cerealia and Coop Danmark are the most dynamic players in 2025
Discounters strengthen its leadership in breakfast cereals through affordability and private label
Retail e-commerce gains share and drives growth as consumers appreciate convenience
Staple Foods in Denmark - Industry Overview
Steady growth in staple foods is driven by necessity, convenience, and sustainability
KEY DATA FINDINGS
Steady growth is driven by necessity and occasional indulgence
The expansion of private label influences staple foods in 2025
A focus on sustainability and local sourcing rises in Denmark during 2025
Steady growth in staple foods is set to be driven by necessity and evolving consumer preferences
Rising health and wellness concerns drive change in staple food portfolios
Distribution channels are set to evolve amid cost pressures and convenience trends
Coop Danmark A/S maintains its leadership in staple foods despite a slight share decline
Rahbekfisk A/S leads value growth in staple foods driven by demand for frozen seafood
Discounters strengthens its leadership through competitive pricing and private label
Retail e-commerce grows as consumers appreciate convenience and flexibility
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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