PROSPECTS AND OPPORTUNITIES
Private label to continue to gain momentum
Private label breakfast cereals are expected to continue to develop and grow in Denmark in the forecast period. Consumers are turning to private label products due to their affordability, but also improved quality, which is often perceived to match or exceed branded alternatives.
Muesli and granola to ride health and convenience trends to remain popular
Breakfast cereals in Denmark is expected to continue to develop and grow as a category in the forecast period. The category is projected to see healthy retail volume and value (constant 2024 prices) growth.
Sustainability and social responsibility to help shape consumer responses
Sustainability and social responsibility remain central to concerns for Danish consumers, and these values will continue to shape breakfast cereals in the market. Brand owners are increasingly adopting recyclable or biodegradable packaging and focusing on organic and locally sourced ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Denmark?
- Which are the leading brands in Breakfast Cereals in Denmark?
- How are products distributed in Breakfast Cereals in Denmark?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Denmark?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Denmark - Category analysis
KEY DATA FINDINGS
Full grain products fit well with healthier eating and sustainability trends
Health and wellness drives new product development
Flavoured options respond to the call for wholesome indulgence
Private label to continue to gain momentum
Muesli and granola to ride health and convenience trends to remain popular
Sustainability and social responsibility to help shape consumer responses
Staple Foods in Denmark - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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