PROSPECTS AND OPPORTUNITIES
Better economic conditions will lead to increased demand
Backed by the positive trajectory a prospering economy and an increase in the size of the population, retail volume sales of breakfast cereals are anticipated to grow at a steady pace over the forecast period. With the prospect of higher disposable incomes and decline in unemployment, which will support the trend towards busier lifestyles, Filipino consumers will likely demand more convenient breakfast options, as they try to minimise preparation time.
Greater emphasis on health aspects of cereals
With Filipino consumers showing a greater interest in health and wellness, brands that are able to offer nutritional benefits will continue to reap the stronger rewards during the forecast period. While hot cereals are already favoured by health conscious individuals looking to improve their diet, there is scope for family breakfast cereals and children’s cereals to expand in this respect.
On-the-go formats may see greater visibility
Given the increasingly busy lifestyles of Filipino consumers, product development in breakfast cereals is expected to focus heavily on on-the-go formats. While single-serve packaging is not a new concept, companies are likely to innovate by offering more user-friendly options that simplify consumption.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Philippines?
- Which are the leading brands in Breakfast Cereals in Philippines?
- How are products distributed in Breakfast Cereals in Philippines?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Philippines?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in the Philippines - Category analysis
KEY DATA FINDINGS
Breakfast cereals maintains positive growth trajectory amid hectic lifestyles
Focus on nutritional content
E-commerce emerges as important source of growth
Better economic conditions will lead to increased demand
Greater emphasis on health aspects of cereals
On-the-go formats may see greater visibility
Staple Foods in the Philippines - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Breakfast Cereals research and analysis database.
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