COMPETITIVE LANDSCAPE
Pepsi-Cola Products Philippines Inc builds on leadership in hot cereals
Pepsi-Cola Products Philippines continued to lead overall breakfast cereals in 2025, underpinned by the strong equity of Quaker in hot cereals. The brand has consistently communicated the health benefits of regular oat consumption, reinforcing associations with fibre, heart health and weight management.
Golden Nutritious Foods sees success in hot cereals with Golden Oats
Golden Nutritious Foods Corp saw growth driven by Golden Oats within hot cereals in 2025, supported by a deliberate focus on e-commerce. The company uses major platforms such as Lazada and Shopee to enhance visibility among price-sensitive shoppers, participating actively in high-traffic sales events including 9.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Philippines?
- Which are the leading brands in Breakfast Cereals in Philippines?
- How are products distributed in Breakfast Cereals in Philippines?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Philippines?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in the Philippines - Category analysis
KEY DATA FINDINGS
Hot cereals and family routines sustain growth for breakfast cereals
Breakfast cereals records steady expansion in 2025
Hot cereals sees fastest growth
Retail value and volume sales projected to grow steadily
Muesli and granola supported by health and lifestyle positioning
Sustainability agenda gathers importance in breakfast cereals
Pepsi-Cola Products Philippines Inc builds on leadership in hot cereals
Golden Nutritious Foods sees success in hot cereals with Golden Oats
Supermarkets leads breakfast cereal purchases as e-commerce accelerates
Retail e-commerce benefits from promotions and sales
Staple Foods in the Philippines - Industry Overview
Essential demand holds firm as innovation and digital reach expand
KEY DATA FINDINGS
Staple foods benefits from essential nature of categories
Digitalisation and collaborations shape development in 2025
Health and wellness trends remain highly impactful
Further growth forecast as government works to ease price pressure
Health concerns will continue to inform innovation
Players to increase investment in sustainability
Purefoods-Hormel retains overall leadership through namesake brand
Nongshim expands thanks to success in instant noodles
Supermarkets leads retail distribution, rising further in 2025
E-commerce posts fastest expansion, with social commerce boosting consumer engagement
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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