PROSPECTS AND OPPORTUNITIES
Breakfast cereals set to see modest growth, with convenience and product availability remaining important growth drivers
Breakfast cereals in Thailand is projected to see steady growth in retail volume and current value terms over the forecast period, driven by convenience and product availability. In terms of availability, modern retail channels such as hypermarkets and supermarkets remain the key distribution channels for the category, led by leading international brands such as Kellogg and Nestlé.
Health and wellness trend will influence consumer choice, but not in all categories
The health and wellness trend will increasingly shape consumer choices in Thailand, particularly within breakfast cereals. As more consumers become health-conscious, there has been a noticeable shift in perceptions of breakfast cereals, with many perceiving them as ultra-processed, sugary options.
Flavour innovations will continue to pique consumers’ interest
Breakfast cereals is expected to continue to see strong demand in Thailand, due to the convenience of such products as a nutritious quick meal option. Companies have been focusing on product innovation to diversify their offerings, introducing more flavour options and expanding the variety to meet growing consumer preferences, and this is set to continue, thereby boosting both retail volume and current value sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Thailand?
- Which are the leading brands in Breakfast Cereals in Thailand?
- How are products distributed in Breakfast Cereals in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Thailand - Category analysis
KEY DATA FINDINGS
Breakfast cereals sees continued growth as inflationary pressures ease
Muesli and granola benefits from health-focused innovations
Quaker continues to lead hot cereals
Breakfast cereals set to see modest growth, with convenience and product availability remaining important growth drivers
Health and wellness trend will influence consumer choice, but not in all categories
Flavour innovations will continue to pique consumers’ interest
Staple Foods in Thailand - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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