PROSPECTS AND OPPORTUNITIES
Health trends and FOP warnings may result in a greater focus on granola, flakes, and muesli
The health and wellness trend in Brazil is focusing on the enrichment and fortification of food with protein. The trend started in dairy but has been expanding to other categories in 2024.
Artisanal granola and granola with health claims set to gain popularity
The growing health and wellness trend has significantly impacted the packaged food industry, with consumers seeking healthier alternatives to traditional products. Granola, a cereal-based food made with rolled oats, nuts, seeds, and sweeteners, has emerged as a popular choice for those looking for a nutritious and convenient snack.
Innovation also expected in indulgent breakfast cereals
Health is not the only trend permeating breakfast cereals and set to impact sales in the forecast period. Cereals have long been a popular breakfast choice in Brazil, particularly amongst children.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Brazil?
- Which are the leading brands in Breakfast Cereals in Brazil?
- How are products distributed in Breakfast Cereals in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Brazil - Category analysis
KEY DATA FINDINGS
Breakfast cereals navigates indulgence and health, but there is still room for convenience
Foodservice is a gateway to increase the consumption of breakfast cereals at home
Neighbourhood green retailers boost sales of healthy breakfast cereals
Health trends and FOP warnings may result in a greater focus on granola, flakes, and muesli
Artisanal granola and granola with health claims set to gain popularity
Innovation also expected in indulgent breakfast cereals
Staple Foods in Brazil - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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