PROSPECTS AND OPPORTUNITIES
Weak performance expected over the forecast period due to elevated costs
Although retail volume sales of breakfast cereals are expected to marginally decline over the forecast period in South Africa, overall demand is predicted to remain above pre-pandemic levels. Nevertheless, the decline will be most noticeable in children’s breakfast cereals, due to rising prices which are reducing consumption, among other factors.
Health and wellness to support interest in fortified breakfast cereals
The health and wellness trend is expected to boost demand for perceived better-for-you breakfast cereals such as muesli and granola, and breakfast cereals fortified with protein in other RTE cereals. The category is also witnessing a notable shift towards healthier and more nutritious options.
Updates on food labelling legislation still likely in the future
Rising incidence of obesity and heart disease in the country is causing notable concern for the South African government, given the burden on an already constrained healthcare system. In January 2023, in line with global trends, the government prepared a draft of the Regulations Relating to the Labelling and Advertising of Foodstuffs, which has been open for public comment.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in South Africa?
- Which are the leading brands in Breakfast Cereals in South Africa?
- How are products distributed in Breakfast Cereals in South Africa?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Africa?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in South Africa - Category analysis
KEY DATA FINDINGS
Consumers feel further pressure as food inflation continues to rise
Healthier options dominate new breakfast cereal launches
Rising costs lead to fewer promotions and loss of share
Weak performance expected over the forecast period due to elevated costs
Health and wellness to support interest in fortified breakfast cereals
Updates on food labelling legislation still likely in the future
Staple Foods in South Africa - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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