COMPETITIVE LANDSCAPE
Kellogg’s leadership supported by ongoing innovations
Kellogg de Colombia SA maintains its strong lead in breakfast cereals, supported by its well-known portfolio of popular products, such as seen with overall leading brand Kellogg's Zucaritas and second placed Kellogg's Choco Krispis, along with Kellogg's Froot Loops, Kellogg's Corn Flakes, Kellogg's, Kellogg's Mueslix, Kellogg's Special K, and Kellogg's All Bran. The company actively adapts to evolving consumer trends, such as launching reduced-sugar formulations, fibre-rich variants, and locally tailored innovations.
Nutrimenti de Colombia one of few companies showing positive growth, thanks to respected local image
Company growth is sluggish in breakfast cereals in 2025, with Nutrimenti de Colombia SAS being one of only a couple of players showing small growth. Nutrimenti de Colombia is a recognised local manufacturer in the Colombian packaged food industry, with a portfolio that extends across hot cereals with the Bary brand, alongside table sauces, jams, coffee, tuna, and nuts and seeds.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Colombia?
- Which are the leading brands in Breakfast Cereals in Colombia?
- How are products distributed in Breakfast Cereals in Colombia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Colombia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Colombia - Category analysis
KEY DATA FINDINGS
Sales remain in a negative slump due to ongoing price sensitivity, albeit at less steep declines than seen last year
New product launches continue, despite sluggish performance
Health and wellness trends drive purchasing behaviour
Improving economic conditions will lead to increased demand
Manufacturers respond to demand for healthier options
On-the-go cereal packs will appeal to busy consumers
Kellogg’s leadership supported by ongoing innovations
Nutrimenti de Colombia one of few companies showing positive growth, thanks to respected local image
Supermarkets and hypermarkets remain the key channels for breakfast cereals, thanks to wide array of products and special offers
Retail e-commerce sees growth in breakfast cereals, thanks to omnichannel strategies
Staple Foods in Colombia - Industry Overview
Positive sales in both value and volume, supported by home cooking trends
KEY DATA FINDINGS
Home meal preparation and budget-friendly options drive sales
Growing focus on quality, despite ongoing price sensitivity
Evolving lifestyles and global cultural influences reshape consumer preferences
Ongoing positive sales, supported by polarised trends of premiumisation and affordability
Ongoing health and wellness trends focus on nutritional options — even at higher prices
Expansion of convenience stores in line with urbanisation
Zenú, Bimbo, and Diana all in close brand competition, with combined private label holding the largest share
Nutrimenti de Colombia benefits from broad portfolio penetration, while Option meets modern demands
Small local grocers remain a cornerstone in distribution, but are facing rising competition from modern outlets
Convenience stores rise as a key distribution channel for busy urban consumers
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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