PROSPECTS AND OPPORTUNITIES
Higher-quality ingredients and smaller pack sizes boost growth over the forecast period
Breakfast cereals is projected to maintain a stable performance in both retail volume and value terms over the forecast period. This follows a surge in sales during COVID-19, a subsequent correction, and elevated value sales driven by high inflation.
Local products continue to perform well as consumers support domestic goods
Products featuring local or regional ingredients—such as those from leading player Lantmännen—are gaining popularity and prevalence. Brands like Norgesmøllene, which carry the Nyt Norge label (indicating local production and ingredients), have noted that, at times, their products may not feature this label due to limited domestic oat harvests and high demand.
Rising opportunity for private label players to offer premium features
Private label brands hold a relatively modest share in breakfast cereals, despite experiencing strong gains in other packaged food areas. The established position of Axa from Lantmännen in hot cereals, along with strong competitors like Norgesmøllene, has limited opportunities for private label.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Norway?
- Which are the leading brands in Breakfast Cereals in Norway?
- How are products distributed in Breakfast Cereals in Norway?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Norway?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Norway - Category analysis
KEY DATA FINDINGS
Slowdown for retail value growth as inflation eases in Norway
Hot cereal players focus on innovation to fight against maturity
Health and wellness is the key influence shaping breakfast cereals in 2024
Higher-quality ingredients and smaller pack sizes boost growth over the forecast period
Local products continue to perform well as consumers support domestic goods
Rising opportunity for private label players to offer premium features
Staple Foods in Norway - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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