PROSPECTS AND OPPORTUNITIES
Most consumers still prioritise indulgence when choosing breakfast cereals
While health concerns about high sugar intake are rising among Bolivian consumers, the majority still prioritise taste and price when selecting breakfast cereals. Brands like Zucaritas Kellogg’s respond by emphasising energy and physical performance benefits on packaging, counterbalancing potential negative perceptions associated with sugar content.
The positioning of savings packaging formats is strengthened
In response to increased living costs, Bolivian consumers are increasingly gravitating towards breakfast cereals in budget-friendly packaging formats. The market has seen a significant shift from traditional boxed packaging to resealable stand-up pouches, which reduce manufacturing costs and thus offer more affordable retail prices.
The availability of products designed for health-conscious consumers to expand
Demand is growing for breakfast cereals with nutritional claims that appeal to health-conscious consumers, particularly in middle- and high-income urban areas. These consumers are increasingly seeking products with attributes such as whole grains, no artificial flavours or colours, and reduced sodium content.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Bolivia?
- Which are the leading brands in Breakfast Cereals in Bolivia?
- How are products distributed in Breakfast Cereals in Bolivia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bolivia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Bolivia - Category analysis
KEY DATA FINDINGS
Sharp rise in retail prices for breakfast cereals led consumers to rationalise their purchases
The illegal market tends to lose relevance, favouring leading brands
Children’s cereals show a higher level of resilience in inflationary periods
Most consumers still prioritise indulgence when choosing breakfast cereals
The positioning of savings packaging formats is strengthened
The availability of products designed for health-conscious consumers to expand
Staple Foods in Bolivia - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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