COMPETITIVE LANDSCAPE
SIMSA consolidates its position within context of recurring price increases
Sociedad Industrial Molinera SA (SIMSA) is the leading player in breakfast cereals in Bolivia, with its Princesa Cereales and Princesa Avenas brands. The company’s dominance is supported by one of the broadest portfolios of breakfast cereal options in the country, spanning children’s cereals, flakes, muesli, and hot cereals.
Emerging player Minoil Ltda registers dynamic performance
Minoil Ltda is the most dynamic player in breakfast cereals in Bolivia, with sales emerging from a relatively low base. The company entered the category in 2024 with its Granix brand, which offers a range of products including flakes, granola, and children’s breakfast cereals.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Bolivia?
- Which are the leading brands in Breakfast Cereals in Bolivia?
- How are products distributed in Breakfast Cereals in Bolivia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bolivia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Bolivia - Category analysis
KEY DATA FINDINGS
Shift towards economy packaging amid continuing inflationary pressures
Breakfast cereal consumption shifts towards economy packaging
Hot cereals shows greatest resilience
Economic climate will favour affordable local brands
Growing interest in plant-based protein will drive inclusion of local organic Andean grains
Children's breakfast cereals remain largely unregulated with regard to nutritional warning labels
SIMSA consolidates its position within context of recurring price increases
Emerging player Minoil Ltda registers dynamic performance
Traditional channel gains relevance amid growing consumer price sensitivity
E-commerce represents niche and fast-growing channel
Staple Foods in Bolivia - Industry Overview
Inflation and supply challenges drive value growth amid stagnant demand
KEY DATA FINDINGS
Inflation drives value growth amid stagnant demand
Supply chain challenges reshape business priorities
Constrained budgets slow premiumisation
Modest growth anticipated, with affordability remaining key consideration
Health and nutrition trends shape innovation
Sustainability claims will grow in importance
Caisy maintains its lead amid growing consumer price sensitivity
Players gain momentum through focus on affordability
Traditional channel strengthens amid economic uncertainty
E-commerce remains undeveloped
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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