PROSPECTS AND OPPORTUNITIES
Healthier attributes drives growth in the breakfast cereal landscape
While companies are making significant efforts to launch new products, the rising costs of production and raw materials are impacting profitability. Despite these challenges, innovation and investment in healthier products remain essential for the ongoing development of breakfast cereals.
Brands implement ongoing strategies to compete against private label lines
The rise in prices for breakfast cereals, coupled with the increasing demand for private labels, is prompting manufacturer brands to look for new strategies to gain ground. One will be to reduce the quantity per package.
Innovative promotions and CSR initiatives launch across the forecast period
Manufacturers of breakfast cereals in Portugal are increasingly leveraging consumer promotions, such as monetary prizes and exclusive experiences, to boost brand sales and create added value. Notable examples include Nestlé's initiative offering financial rewards to families and Kellogg's promotion of trips to NBA games.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Portugal?
- Which are the leading brands in Breakfast Cereals in Portugal?
- How are products distributed in Breakfast Cereals in Portugal?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Portugal?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Portugal - Category analysis
KEY DATA FINDINGS
Private label continues to expand as consumers appreciate affordability
Nestlé introduces children's breakfast cereals under well-established brand names
Granola and hot cereals benefit from the perception of being healthier choices
Healthier attributes drives growth in the breakfast cereal landscape
Brands implement ongoing strategies to compete against private label lines
Innovative promotions and CSR initiatives launch across the forecast period
Staple Foods in Portugal - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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