PROSPECTS AND OPPORTUNITIES
Volume growth will be restored in breakfast cereals
Breakfast cereals in Egypt will see a return to volume growth in the latter half of the forecast period. Following the devaluation and fluctuations in the exchange rate, prices of breakfast cereals are expected to stabilise as the years progress.
Local breakfast cereals will shape future development
Local breakfast cereals are evolving in Egypt with a noticeable increase in the variety of products offered by existing brands. Class A, Aldoha, and Kayy's are expanding in oats, while Lite Bite Power Bubble and Real Nutrition are entering children's breakfast cereals.
Mass Food Co to build on its position in breakfast cereals
Mass Food Co leads breakfast cereals with the Temmy’s local brand offering high quality and broad distribution across all trade channels. Mass Food Co increased its prices following the devaluation of the Egyptian pound and rising operational costs.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Egypt?
- Which are the leading brands in Breakfast Cereals in Egypt?
- How are products distributed in Breakfast Cereals in Egypt?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Egypt?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Egypt - Category analysis
KEY DATA FINDINGS
Breakfast cereals face a challenging period
Consumers shift towards more economical packs of breakfast cereals
Consumers are choosing hot cereals over granola
Volume growth will be restored in breakfast cereals
Local breakfast cereals will shape future development
Mass Food Co to build on its position in breakfast cereals
Staple Foods in Egypt - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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