COMPETITIVE LANDSCAPE
Mass Food Co leads breakfast cereals through strong local brand presence and diverse strategies
Mass Food Co remained the leading company in breakfast cereals in 2025, despite a slight loss of share during the year. The company’s strength primarily stems from its local Temmy’s brand, which benefits from an extensive distribution network and a varied portfolio offering multiple pack sizes.
Sante Sp zoo increases its share through hot cereal growth and broad product innovation
In 2025, Sante Sp zoo was the most dynamic company overall in breakfast cereals. Its Sante brand spans hot cereals, RTE cereals, children’s and family breakfast cereals, as well as muesli and granola.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Egypt?
- Which are the leading brands in Breakfast Cereals in Egypt?
- How are products distributed in Breakfast Cereals in Egypt?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Egypt?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Egypt - Category analysis
KEY DATA FINDINGS
Rising prices reshape demand for breakfast cereals in Egypt during 2025
Value sales of breakfast cereals increase due to rising input costs and economic pressures
Hot cereals drive value growth due to health trends, affordability, and social media influence
Sales of breakfast cereals are expected to rise due to stability, local brand growth, and consumer demand
Health-focused breakfast cereals are set to gain traction through fortified ingredients and transparency
Economic challenges will drive consumer demand for smaller, affordable cereal packs
Mass Food Co leads breakfast cereals through strong local brand presence and diverse strategies
Sante Sp zoo increases its share through hot cereal growth and broad product innovation
Small local grocers maintains its lead in breakfast cereal distribution due to convenience and accessibility
Retail e-commerce drives breakfast cereal growth through convenience and variety
Staple Foods in Egypt - Industry Overview
Rising prices and strategic shopping behaviours drive value growth in staple foods in 2025
KEY DATA FINDINGS
Rising price points drive double-digit value growth in staple food in 2025
Economic pressures influence consumer behaviour in Egypt during 2025
Price sensitivity and strategic shopping redefine consumer behaviour in 2025
Rising demand will be driven by positive demographics and urbanisation
Affordable, budget-friendly options are set to drive growth in staple foods
An increasingly competitive landscape is expected to support growth in staple foods
Al Doha Co for Processing & Distribution extends its leadership in staple foods during 2025
Rich Food Industries leads growth through innovation and high-quality products
Small local grocers lead distribution through personalised service
Retail e-commerce records the strongest growth while discounters gain traction through competitive pricing
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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