PROSPECTS AND OPPORTUNITIES
Convenience trend and increase in disposable incomes may benefit retail sales over the forecast period
Retail sales of breakfast cereals are expected to gradually improve over the forecast period, in tandem with an increase in disposable incomes and increasingly busy lifestyles. This will likely support demand for more convenient breakfast options as local consumers seek to minimise meal preparation time.
Innovation will continue apace, with muesli and granola poised to benefit from health and wellness trend
With Malaysians showing a greater interest in health and wellness, products that offer nutritional benefits are expected to perform well during the forecast period. As hot cereals is already approaching maturity, there is scope for muesli and granola to expand in this respect.
Breakfast cereal players have the potential to expand into other categories
Over the forecast period, international cereal specialists such as Kellogg Asia Marketing Inc. are expected to diversify their offerings to cater to a wider range of local consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Malaysia?
- Which are the leading brands in Breakfast Cereals in Malaysia?
- How are products distributed in Breakfast Cereals in Malaysia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Malaysia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Malaysia - Category analysis
KEY DATA FINDINGS
Continued growth for breakfast cereals in 2024, despite higher retail prices
Foodservice operators incorporate breakfast cereals into their menus
International players continue to represent the largest percentage of sales of breakfast cereals in Malaysia
Convenience trend and increase in disposable incomes may benefit retail sales over the forecast period
Innovation will continue apace, with muesli and granola poised to benefit from health and wellness trend
Breakfast cereal players have the potential to expand into other categories
Staple Foods in Malaysia - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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