COMPETITIVE LANDSCAPE
Alimentos Granix and private label lead an increasingly value-driven category
As of 2025, Alimentos Granix retained leadership of the breakfast cereals market in Argentina, benefiting from its broad portfolio spanning multiple segments – from muesli and granola to hot cereals and ready-to-eat products. Its strength lies in its strong distribution, healthy brand image, and reputation for local manufacturing.
Private label strengthens as Kellanova loses ground amid brand withdrawal
Private label was among the biggest winners in 2025, expanding its share despite challenges in its main distribution channels, supermarkets and hypermarkets. Shoppers’ persistent focus on affordability sustained demand for retailer brands even as overall cereal volumes stagnated.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Argentina?
- Which are the leading brands in Breakfast Cereals in Argentina?
- How are products distributed in Breakfast Cereals in Argentina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Argentina?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Argentina - Category analysis
KEY DATA FINDINGS
Economic stabilisation supports only a mild rebound in breakfast cereals
Economic recovery lifts healthier cereal segments while children’s cereals drag overall growth
Health-positioned cereals drive momentum as parents turn away from sugary options
Moderate growth expected as affordability and health trends shape demand
Health and wellness claims drive innovation and reshape category composition
Marketing restrictions under labelling law reshape product positioning
Alimentos Granix and private label lead an increasingly value-driven category
Private label strengthens as Kellanova loses ground amid brand withdrawal
Supermarkets and hypermarkets dominate cereal distribution
Hypermarkets face temporary slowdown but expected to recover over the forecast period
Staple Foods in Argentina - Industry Overview
Fragile recovery slows growth despite easing inflation
KEY DATA FINDINGS
Black label regulation prompts reformulation rather than volume loss
Private label and modern retail adjust after the end of price controls
Consumers maintain cautious spending habits despite stabilisation
Gradual recovery and volume growth expected as economy stabilises
Manufacturers focus on healthier reformulations and innovation
Channel rebalancing and e-commerce expansion
Molinos Río de la Plata maintains leadership across diverse staples
Frozen specialists outperform amid shifting consumption
Traditional grocers retain dominance amid narrowed price gaps
End of price controls reshapes channel dynamics
Wholesalers attract household shoppers through flexible formats
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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