PROSPECTS AND OPPORTUNITIES
Breakfast cereals should see volume sales recover
Breakfast cereals is expected to show a recovery in retail volume terms over the forecast period following the significant contraction seen in 2024. Other RTE cereals is anticipated to experience the most dynamic growth, driven by new brands and options emerging after a challenging review period during which companies such as Kellogg and Nestlé were forced to reduce their portfolios thanks import barriers.
New entrant Georgalos Hermanos set to gain ground, while PepsiCo’s retreat continues to impact progress in flakes
Georgalos Hermanos is a new player in the breakfast cereals category, focused exclusively on children's breakfast cereals, and the company is anticipated to see strong growth in the short term. Georgalos acquired several well-known brands over the review period, including Toddy - brand invested in cookies and chocolate powders - and expanded it to children's breakfast cereals with products presented as little balls of chocolate.
Modern grocery channels will remain key distributors
Supermarkets, hypermarkets and small local grocers will remain the most important channels for breakfast cereals during the review period, with the first two favoured by consumers with moderate-to-high disposable income and offering wide portfolios of domestic and imported products. Meanwhile, the assortment in smaller local grocers is often restricted to a select few domestic brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Argentina?
- Which are the leading brands in Breakfast Cereals in Argentina?
- How are products distributed in Breakfast Cereals in Argentina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Argentina?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Argentina - Category analysis
KEY DATA FINDINGS
Volume sales shrink in face of economic pressure and health concerns
Private label expands throughout category
Muesli and granola suffers from limited options
Breakfast cereals should see volume sales recover
New entrant Georgalos Hermanos set to gain ground, while PepsiCo’s retreat continues to impact progress in flakes
Modern grocery channels will remain key distributors
Staple Foods in Argentina - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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