PROSPECTS AND OPPORTUNITIES
Growth in muesli and granola expected to be driven by wellness trends over the forecast period
Overall breakfast cereals in Vietnam is forecast to record a steady retail volume CAGR in the forecast period, with muesli and granola and hot cereals set to see the strongest growth rates. Nonetheless, muesli and granola is expected to remain a niche category within breakfast cereals in terms of volume sales.
Despite the declining birth rate, children’s breakfast cereals brands can drive growth through strategic outreach and community engagement
Despite Vietnam’s declining birth rate, opportunities remain for children’s breakfast cereals brands to expand their reach and increase consumer adoption. Breakfast cereals are not yet a staple in Vietnam, with uptake particularly low in rural areas and smaller cities.
Expansion of modern retail channels in Vietnam set to drive increased visibility and growth opportunities for breakfast cereals
The presence of breakfast cereals is expected to increase, supported by the rapid expansion of modern retail channels across urban and rural areas. Supermarkets and hypermarkets remain the primary off-trade retail channels for sales of breakfast cereals, with leading chains such as Bach Hoa Xanh and WinMart driving accessibility.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Vietnam?
- Which are the leading brands in Breakfast Cereals in Vietnam?
- How are products distributed in Breakfast Cereals in Vietnam?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Vietnam - Category analysis
KEY DATA FINDINGS
Moderate growth for breakfast cereals, although consumption remains limited overall
Potential for incumbents and new players to tap into a developing category
Consumption of breakfast cereals expands through marketing promotions and partnerships
Growth in muesli and granola expected to be driven by wellness trends over the forecast period
Despite the declining birth rate, children’s breakfast cereals brands can drive growth through strategic outreach and community engagement
Expansion of modern retail channels in Vietnam set to drive increased visibility and growth opportunities for breakfast cereals
Staple Foods in Vietnam - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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