PROSPECTS AND OPPORTUNITIES
Reduced sugar and fortified options to gain momentum
Breakfast cereals is expected to see growing demand in both retail and foodservice terms in the forecast period, as the economic situation of Czech consumers improves. Consumers are increasingly looking for healthier and more balanced options for breakfast.
Digital marketing and sales to gain weight in breakfast cereals
As consumer purchasing patterns evolve in the post-COVID-19 period, the rise of e-commerce grocery shopping is set to continue to develop in the forecast period. Shoppers increasingly seek the ease of bulk purchasing (especially during price promotion and discount periods) and the ability to compare nutritional information and prices from the comfort of their homes.
Sustainability to help shape product and packaging choices
Sustainability and eco-friendly aspects have become increasingly important to Czech consumers when making purchasing decisions. In this light, Czech manufacturers that buy raw materials primarily from local suppliers, for example the leader Emco, are likely to win over more consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Czech Republic?
- Which are the leading brands in Breakfast Cereals in Czech Republic?
- How are products distributed in Breakfast Cereals in Czech Republic?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Czech Republic?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in the Czech Republic - Category analysis
KEY DATA FINDINGS
The demand for breakfast cereals benefits from economic stabilisation
Price remains a key factor in consumer purchasing decisions
Hectic lifestyles stimulate purchases of breakfast cereals in smaller packs
Reduced sugar and fortified options to gain momentum
Digital marketing and sales to gain weight in breakfast cereals
Sustainability to help shape product and packaging choices
Staple Foods in the Czech Republic - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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