COMPETITIVE LANDSCAPE
Emco spol sro leads breakfast cereal as natural and clean label offerings drive brand strength
Emco spol sro was the leading company in breakfast cereal in the Czech Republic in 2025, although it experienced a slight decline in share during the year. Emco continued to maintain its leading position due to its presence across all breakfast cereal categories and enjoying strong consumer recognition.
Orbico sro leads growth through international brands and innovative, premium offerings
Orbico sro was the most dynamic company in breakfast cereal in 2025. As a major distributor of well-known international cereal brands, Orbico benefits from strong partnerships and the ability to quickly adapt product assortments to emerging consumer trends, both within the Czech Republic and beyond.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Czech Republic?
- Which are the leading brands in Breakfast Cereals in Czech Republic?
- How are products distributed in Breakfast Cereals in Czech Republic?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Czech Republic?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in the Czech Republic - Category analysis
KEY DATA FINDINGS
Value growth for breakfast cereals is driven by health trends and pack size preferences
Value sales of breakfast cereals rise as consumer confidence recovers in 2025
Health-focused muesli and granola lead value growth as consumers appreciate healthier options
Convenience, health, and premiumisation are expected to drive breakfast cereals sales
Health and wellness trends are set to drive growth in clean-label, reduced-sugar, and functional breakfast cereals
Sustainability and local sourcing will shape breakfast cereals, with organic labels driving consumer trust
Emco spol sro leads breakfast cereal as natural and clean label offerings drive brand strength
Orbico sro leads growth through international brands and innovative, premium offerings
Hypermarkets lead distribution of breakfast cereals, driven by promotions and competitive pricing
Discounters gain ground in breakfast cereals through competitive pricing and expanded convenience
Staple Foods in the Czech Republic - Industry Overview
Premiumisation, innovation and health trends shape growth in staple foods
KEY DATA FINDINGS
Value growth is driven by higher prices and an ongoing reliance on promotions
Rising health awareness drives demand for cleaner and higher-protein staple foods
Sustainability and convenience trends reshape staple food production and consumption
Premiumisation and innovation are set to drive steady value growth in staple foods
Convenient, healthier and free-from options are set to influence product innovation
Retail e-commerce is set to gain share as subscription models and bundled promotions increase
Penam maintains its leadership in Czech staple foods despite a modest share decline
Lidl Ceska republika drives private label growth and reshapes competition in staple foods
Hypermarkets remains the leading channel for staple foods despite a slight share decline
Discounters and retail e-commerce drive dynamic shifts in staple food distribution
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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