PROSPECTS AND OPPORTUNITIES
Cost escalation due to agricultural shortfalls
The Croatian breakfast cereals market is facing significant challenges due to rising prices, which are largely a result of poor harvests and declining domestic agricultural output. This trend is expected to lead to higher costs for raw materials used in cereal production, a situation exacerbated by the country’s reliance on imports for essential ingredients.
Rising reliance on foreign ingredients
Local manufacturers in the Croatian breakfast cereals market are increasingly reliant on imports due to declining domestic agricultural production. This dependency is driven by a decline in local grain output and a rise in the need for imported raw materials to meet production demands.
Ongoing shift to healthier breakfasts
The health and wellness trend will increasingly influence the breakfast cereal market over the forecast period. Consumers are becoming more health-conscious and are seeking cereals that offer nutritional benefits beyond just basic energy.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Croatia?
- Which are the leading brands in Breakfast Cereals in Croatia?
- How are products distributed in Breakfast Cereals in Croatia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Croatia - Category analysis
KEY DATA FINDINGS
Leveraging major sports events in 2024
Rising demand for protein-fortified breakfast cereals reflects an increasing consumer focus on health and fitness
Convenient portion formats increasingly popular
Cost escalation due to agricultural shortfalls
Rising reliance on foreign ingredients
Ongoing shift to healthier breakfasts
Staple Foods in Croatia - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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