COMPETITIVE LANDSCAPE
Nestlé maintains its leadership through effective brand management and continued consumer engagement
Nestlé Adriatic doo remained the leading company in Croatia’s breakfast cereals market in 2025, reflecting the company’s strong multi-segment portfolio and consistent marketing support. Nestlé offers a broad range of products that span family, children’s, and adult segments, including established brands such as Fitness, Nesquik, and Cheerios.
Polarisation: strong performance of both affordable, everyday products and healthier, functionally positioned alternatives
Fun & Fit Co doo, meanwhile, was the most dynamic company in 2025, driven by its strong position in the affordable and mid-priced segment and appealed to consumers seeking value amid ongoing food inflation. The company’s broad muesli and cornflake range is distributed through major supermarket chains and discounters, channels that benefited from consumers seeking affordable options and private label growth as households prioritised cost savings.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Croatia?
- Which are the leading brands in Breakfast Cereals in Croatia?
- How are products distributed in Breakfast Cereals in Croatia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Croatia - Category analysis
KEY DATA FINDINGS
Rising demand for healthy and indulgent options
Food inflation and higher production costs drive value growth in 2025
Rising interest in less processed, natural breakfast options
Innovation, health-oriented positioning, and improved distribution support ongoing demand
Health and wellness trend is encouraging reformulation, product innovation, and the emergence of less processed alternatives
Sustainability to strengthen through to 2030
Nestlé maintains its leadership through effective brand management and continued consumer engagement
Polarisation: strong performance of both affordable, everyday products and healthier, functionally positioned alternatives
Inflation keeps consumers focused on price and value
E-commerce’s expansion driven by the increasing availability of online grocery platforms
Staple Foods in Croatia - Industry Overview
Moderate growth supported by stable demand, health-oriented innovation, and local supply development
KEY DATA FINDINGS
Private label expansion as economic pressure persists
High global sugar and cocoa prices present challenges for sweet staples
Health and sustainability trends advance
Stable demand, tourism growth and a gradual recovery of purchasing power ensure steady growth
Companies focus on efficiency, innovation, and credibility
Supermarkets and discounters to maintain their dominance
Fortenova remained the undisputed leader, combining scale, brand recognition, and distribution strength
Delta Holding SA’s strong growth fuelled by its healthy positioning, improved store visibility and affordable pricing
Strong preference for Croatian products
Supermarkets lead, expanding their private label ranges and strengthening their image as price-conscious, consumer-oriented retailers
E-commerce expansion as major supermarket chains invest in improving digital platforms, delivery logistics, and integration between online and offline promotions
Discounters benefit from consumers’ heightened focus on value and price transparency
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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