PROSPECTS AND OPPORTUNITIES
The use of Nutri-Score labelling expected to become more prevalent
The use of Nutri-Score labelling on the packaging of breakfast cereals is expanding. For example, in 2023 Fozzy Group, owner of the large retail chains Silpo, Fora and Trash, started to implement these labels for its private label products, including its breakfast cereals.
Health and wellness trend set to have a growing influence on demand for breakfast cereals
Health and wellness claims are expected to become more important when it comes to breakfast cereals with there being a growing target audience of consumers who paying more attention to what they eat. As such, more players are expected to focus on offering breakfast cereals that are fortified with vitamins and minerals, and which have claims such as natural, gluten free, and wholegrain, among others.
Government investment could lead to more local brands entering the market
Agricultural processing will continue to be supported and promoted by Ukraine’s Ministry of Economy over the forecast period. Ukraine has a surplus of raw grain and is one of the world’s largest exporters of this product, but the aim of the government is to develop local manufacturing of products with added value, such as breakfast cereals.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Ukraine?
- Which are the leading brands in Breakfast Cereals in Ukraine?
- How are products distributed in Breakfast Cereals in Ukraine?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Ukraine - Category analysis
KEY DATA FINDINGS
Dobrodiya looks to attract locals with healthier options
Sales recovery limited by the number of families still seeking asylum abroad
High prices limit the recovery of RTE cereals
The use of Nutri-Score labelling expected to become more prevalent
Health and wellness trend set to have a growing influence on demand for breakfast cereals
Government investment could lead to more local brands entering the market
Staple Foods in Ukraine - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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