COMPETITIVE LANDSCAPE
Nestlé-Ukraine leads with key brands Nesquik and Fitness
In 2025, Nestlé-Ukraine TOV continued to strengthen its presence in Ukraine, prioritising investments in production, marketing, and modernisation. The company upgraded its existing facilities and began constructing a new noodle plant in the Volyn region, reinforcing its long-term commitment to local manufacturing.
Consumers are warming to affordable premium brands
Among branded products, the imported brand Brüggen gained value share thanks to its reputation for quality and innovation. The brand offers a wide range of hot cereals made from whole grains using unique processing technologies that help preserve their natural nutritional value.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Ukraine?
- Which are the leading brands in Breakfast Cereals in Ukraine?
- How are products distributed in Breakfast Cereals in Ukraine?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Ukraine - Category analysis
KEY DATA FINDINGS
Modest volume growth for breakfast cereals despite high inflation
Breakfast cereals taps into health and convenience trends
Muesli and granola enjoys growth from targeting younger generations
Continued transition from traditional cereals to ready-to-eat formats
Brands focus on healthy lifestyles to stay relevant
Nestlé-Ukraine leads with key brands Nesquik and Fitness
Consumers are warming to affordable premium brands
Supermarkets is the dominant channel
Variety stores are making their mark
Staple Foods in Ukraine - Industry Overview
Extreme price sensitivity in an uncertain climate
KEY DATA FINDINGS
Economic strife shapes demand patterns
Healthy lines remain important to consumers in staple foods
Strong patriotism and desire to buy local
Focus on price and affordability will stimulate volume sales
Ukraine’s economy will determine the category’s performance
Retail e-commerce has strong growth potential
Fragmented landscape is led by local manufacturers
Success of Balconi highlights desire for everyday indulgence
Local manufacturers are supported by national cashback program
Supermarkets grow share in difficult economic climate
Retail e-commerce enjoys growth from low base
Variety store Avrora expands the “one dollar store” format
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
-
- Children's Breakfast Cereals
-
- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!