PROSPECTS AND OPPORTUNITIES
Adoption of healthier lifestyles will drive future growth
Breakfast cereals is expected to record stable volume growth over the forecast period, driven by consumers’ adoption of healthier lifestyles. This trend will positively impact all categories, but especially muesli and granola.
Positive impact of rising product awareness, innovation and convenience trend
Children’s breakfast cereals and flakes are set to benefit significantly from rising consumer awareness and the prevailing convenience trend. The growth potential for hot cereals lies in introducing new blends, such as rice flakes and buckwheat, as well as instant varieties in a variety of flavours.
Expansion of modern retailing will be a key growth driver
The expansion of modern retailing is expected to play a key role in the development of breakfast cereals over the forecast period. The trend of private imports by retail chains is likely to continue, intensifying competition for major brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Georgia?
- Which are the leading brands in Breakfast Cereals in Georgia?
- How are products distributed in Breakfast Cereals in Georgia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Georgia - Category analysis
KEY DATA FINDINGS
Convenience trend and slower increase in unit prices support growth in 2024
Flavour and shape variety important in children’s breakfast cereals
Breakfast cereals remains dominated by international players in 2024
Adoption of healthier lifestyles will drive future growth
Positive impact of rising product awareness, innovation and convenience trend
Expansion of modern retailing will be a key growth driver
Staple Foods in Georgia - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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