COMPETITIVE LANDSCAPE
Nestlé consolidates its leadership in breakfast cereals
Nestlé SA’s leadership of breakfast cereals in Algeria is attributed to its strong brand recognition, quality and taste, plus it offers a wide range of bestselling breakfast cereals, including Nesquik, Fitness, Cheerios, Chocapic, Lion and Crunch. Nestlé was also the most dynamic company in 2025, driving strong marketing campaigns to boost breakfast cereal consumption and reshape consumer perceptions.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Algeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Algeria?
- Which are the leading brands in Breakfast Cereals in Algeria?
- How are products distributed in Breakfast Cereals in Algeria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Algeria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Algeria - Category analysis
KEY DATA FINDINGS
Positive growth, though value sales still low
Increasing interest and convenience remain the main drivers of demand
Muesli and granola benefit from their healthier image
Breakfast cereals to benefit from the increasing preference for convenient breakfast options and promotional campaigns
Expansion of healthier products targeting adult consumers
Innovation to meet the rising demand for sustainable products
Nestlé consolidates its leadership in breakfast cereals
Small local grocers retain their lead
Convenient e-commerce
Staple Foods in Algeria - Industry Overview
Growth supported by population growth and evolving lifestyle patterns
KEY DATA FINDINGS
Subdued growth as economic slowdown persists
State subsidies sustain demand
Sustainability increasingly important
Growth driven by fundamental demand
Challenge of declining disposable income levels
oodservice expansion
Bellat - Conserverie des Viandes d'Algérie leads
Groupe Benamor benefits from enhanced brand visibility and consumer awareness
Strong tradition of purchasing fresh bread from local bakeries
Consumers appreciate the convenience of e-commerce
Large modern retailers offer good-quality staple products at affordable prices
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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