Drinking milk in Algeria is expected to register moderate current value growth in 2025, with volume sales also increasing, mainly supported by continuing population growth. Fresh milk continues to account for most volume sales, as it is subsidised. These subsidies help to keep the price low for consumers and are a key part of the government's efforts to ensure access to a staple food. Value sales for shelf stable milk are also sizeable and shelf stable milk registers higher volume growth in 202

Cheese in Algeria is expected to register moderate current value growth in 2025, with volume sales also increasing, mainly supported by continuing population growth. Spreadable cheese dominates, largely due to its affordability, and is also expected to register the highest value growth in 2025. There is also a growing range available, and it is also increasingly used in cooking, as well as for snacking, and this supports value sales.

Other dairy is expected to register moderate current value growth in 2025, with volume sales also increasing, mainly supported by continuing population growth. Chilled dairy desserts continue to constitute the bulk of other dairy sales, underpinned by their indulgence. However, in 2025, cream is expected to gain the most value share, as it is seen as a versatile ingredient and is increasingly used in a variety of sweet and savoury dishes.

Baby food in Algeria is expected to register moderate current value growth in 2025, with volume sales also increasing, mainly supported by a high birth rate. While powder standard milk formula accounts for most value sales, dried baby food is expected to register the highest value and volume growth. The product area is far from mature and this supports growth. In addition, there are regular offers and promotions and this also supports value sales.

Yoghurt and sour milk in Algeria is expected to register moderate current value growth in 2025, with volume sales also increasing, mainly supported by continuing population growth. Yogurt in particular is Algeria’s most popular dairy product and is considered a key staple of the local diet. Flavoured yoghurt dominates sales, though in 2025, sour milk products are expected to gain the most value share, though from a low base. Globally and in Algeria, sour milk products such as leben are increasin

Butter and spreads in Algeria is expected to register moderate current value growth in 2025, with volume sales also increasing, mainly supported by continuing population growth. Margarine and spreads continue to account for most value and volume sales, largely due to their affordability, especially compared with butter. However, butter gains the most value share in 2025. There is a changing perception about butter. On top of its more natural composition, it is also considered healthier than mar

Dairy products and alternatives in Algeria in 2025 is expected to register moderate current value growth, in what is a sizeable industry. Algeria is one of the leading consumers of milk in North Africa, with the government subsidising the retail price of fresh milk, as it is seen as a key staple and cheap source of protein, and this continues to drive growth. Ongoing population growth also supports increasing sales.

Skin care in Algeria recorded modest growth in volume terms in 2024, while current value sales rose at a faster pace, due to persistent high inflation. Despite economic pressures, demand remained positive as consumers - particularly urban dwellers - continued to prioritise self-care, driving demand for premium skin care offerings.

Deodorants are regarded as essential products in Algeria, with most consumers using them daily. However, continued local economic instability, exacerbated by global crises, has led to rising inflation and the depreciation of the Algerian dinar. As a result, disposable income levels are declining, impacting the affordability of deodorants and prompting many Algerian households to shift towards more affordable local brands. Consequently, while the category posted a relatively high current value gr

Sales of men’s grooming products in Algeria continued to rise in current value terms in 2024. However, much of this growth was attributed to soaring inflation rather than a substantial increase in underlying demand. Heightened price sensitivity, driven by rising living costs, continued to steer consumers towards more affordable grooming solutions, particularly mass-market products. Nevertheless, rising image-consciousness among Algerian men continued to support the positive development of the ma

Oral care in Algeria recorded only a modest increase in volume sales in 2024, although current value growth was significantly stronger, driven by notable price increases. Rising levels of health and hygiene awareness have encouraged more consumers to adopt daily oral care routines, supporting consistent demand. Consumers are also becoming more educated about oral hygiene practices and are increasingly open to experimenting with different toothpaste formulations and formats.

2024 was a challenging year for the beauty and personal care market in Algeria, which experienced only minimal volume growth. The country continued to grapple with an ongoing economic downturn, marked by high inflation, rising unemployment, and a sharp decline in consumer purchasing power. These macroeconomic pressures significantly dampened demand, especially for non-essential or premium products, as consumers prioritised basic necessities. Although current value sales posted a higher growth ra

Volume sales of depilatories, which is dominated by hair removers/bleaches, continued to grow in Algeria in 2024, albeit at a slower rate than in recent years. With purchasing power declining, many consumers turned to more affordable, home-made hair removal solutions, such as honey, sugar, and lemon mixtures. Moreover, hair removers/ bleaches tend to be regarded as relatively expensive by most consumers, limiting their reach, despite a loyal core customer base.

Volume sales of fragrances continued to expand in Algeria in 2024, supported by steady demand across both mass and premium offerings. However, the pace of growth slowed compared to the previous year, due to worsening economic conditions, rising uncertainty, and increased volatility of the local currency, factors which have led to declining disposable incomes. Nevertheless, in current value terms, growth remained robust, largely driven by sharp increases in average unit prices.

Colour cosmetics products are considered essential by many Algerian women, and as such, volume sales remained on an upward trajectory in 2024 despite the ongoing economic downturn. However, many consumers have begun trading down to more affordable brands. A key driver of continued growth has been the increasing participation of women in the workforce, which has reinforced the desire to maintain a polished appearance. Rising exposure to global beauty trends - particularly through social media - h

Hair care continued to experience modest volume growth in Algeria in 2024. Affordable, standard shampoos remained the largest product area, appealing to a broad consumer base. The country’s harsh climate - characterised by hot, dry summers - supports ongoing demand, as consumers seek offerings that help protect their hair from weather-related damage. However, price remains a key factor influencing purchasing decisions, as economic challenges persist in the aftermath of the COVID-19 pandemic. Gro

Sun care continued to register positive volume growth in Algeria in 2024. Increasing awareness of the harmful effects of sun exposure - including premature skin ageing, sunburn, and the risk of skin cancer - continues to support demand. Traditionally, sun care products were not widely perceived as essential among Algerian consumers. However, sustained efforts by manufacturers to educate the public on the importance of daily sun protection, particularly against UVA and UVB rays, have begun to shi

Baby and child-specific products represented the fastest-growing category in the Algerian beauty and personal care market in 2024. Despite financial constraints, parents were willing to make sacrifices for the wellbeing of their children. However, due to increasing economic uncertainty, including soaring inflation and volatility of the local currency, the rate of current value growth was lower than that recorded in previous years.

Retail volume sales of bath and shower products continued to expand in Algeria in 2024, although the rate of volume growth was slower than in previous years, due to ongoing inflationary pressures, which depressed consumer purchasing power. While current value sales recorded a relatively high growth rate, this was driven largely by rising unit prices. Nonetheless, because these types of products are considered basic necessities for daily hygiene, demand remained reasonably stable on the whole, wi

Mass beauty and personal care continues to dominate the Algerian market, driven by the needs of a price-sensitive population. However the quality of mass brands - many of which are well-known international names - also satisfies the needs of more affluent consumers. In 2024, sales continued to expand in current value terms, although growth was largely the result of rising unit prices rather than a genuine increase in demand. Surging inflation and declining disposable incomes have significantly h

The market for premium beauty and personal care in Algeria registered strong growth in current value terms in 2024, driven primarily by price inflation. However, despite rising living costs, overall demand remained relatively resilient - due to the fact that the core consumer base for these offerings consists of higher-income individuals, who have been less affected by economic pressures.

Gum is expected to register a slight increase in volume sales in Algeria in 2025, largely supported by continuing population growth. Current value growth is expected to be high, mainly due to inflation, with constant value growth more muted. Chewing gum is expected to account for most volume sales and also to register the highest value growth. Adults are the largest consumer segment and purchase gum to freshen breath. In addition, there were several launches of sugar-free offerings and this is a

Though current value growth in sugar confectionery in Algeria in 2025 is expected to be high, it is mainly due to inflation, with constant value growth being more muted. In volume terms, growth remains relatively flat, due to the unhealthy perception of sugar confectionery, with consumers increasingly opting for healthier snack options. Boilet sweets are expected to account for most value sales, though toffees, caramel and nougat is expected to register the highest value growth. This product is

Chocolate confectionery is set to record a moderate increase in volume sales in 2025 in Algeria, with high current value growth mainly driven by inflation and with constant value growth being more muted. Ongoing interest in indulgence is expected to support increased volume sales. Chocolate with toys is expected to be the most dynamic product in terms of value growth. This is due to the rising availability and variety of such offerings, as well as a high birth rate and large proportion of child