COMPETITIVE LANDSCAPE
Ibrahim & Fils Ifri continues to lead amid a fragmented market
Local player Ibrahim & Fils Ifri remained the leading company in juice in retail volume terms in 2025. Ibrahim & Fils Ifri was founded in 1985 and is a major player in the non-alcoholic drinks industry in Algeria, with it being particularly renowned for its juice, bottled water, and carbonates, which are offered under its well-known and popular Ifri brand.
N'Gaous finds success by balancing quality with affordability
N'gaous Conserves SpA, meanwhile, was the most dynamic company overall in 2025. The success of the company is due to its effective sales strategy, enhanced quality control, product innovation, and tailored distribution, particularly for the Algerian market, where the company’s focus is on promoting affordable offerings and delivering consumer satisfaction, especially during key periods such as Ramadan.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Algeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Algeria?
- To what extent are health considerations impacting consumption of Juice in Algeria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Algeria?
- Which are the leading brands in Juice in Algeria?
- What potential exists for multinational or domestic soft drinks companies to expand in Algeria?
- How are products distributed in Juice in Algeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Algeria - Category analysis
KEY DATA FINDINGS
Juice continues to benefit from its healthy image
Prices sensitivity continues to shape consumers preferences
Juice drinks continues to dominate sales due to affordable positioning
Outlook for juice remains favourable
PET packaging set to make gins thanks to its affordability
Health and wellness trend will continue to influence demand
Ibrahim & Fils Ifri continues to lead amid a fragmented market
N'Gaous finds success by balancing quality with affordability
Small local grocers dominate juice sales but face growing competition
Retail e-commerce showing potential but online sales remain low
Soft Drinks in Algeria - Industry Overview
Soft drinks sales see steady growth in 2025
KEY DATA FINDINGS
A youthful population and hot weather fuels demand for soft drinks in Algeria
Modest economic recovery limits growth
Rising health concerns inform purchasing decisions
Algeria’s expanding urban population points towards growth in sales of soft drinks
State laws should ensure domestic players remain dominant
Uptick in tourism creating renewed demand for foodservice
Local player Ibrahim & Fils Ifri remains on top with strong product portfolio
Taiba wins share thanks to the availability and affordability of its soft drinks
Consumers slowly shifting to more modern distribution channels
On-trade sales see healthy growth in 2025 thanks in part to an influx of tourists
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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