PROSPECTS AND OPPORTUNITIES
Different formats can benefit from different consumption occasions, from “shots” to family-pack sized juices
Brands offering different formats can benefit from different consumption occasions, with this availability of choice catering for a wider range of consumer needs. Here we can cite the rising popularity of “health shots”, which are small bottles of concentrated juice which is targeted for a particular functionality.
More fruit shortages, especially oranges, could lead to further price increases
Juice prices are expected to remain high for the short-term at least, with the potential of further disruptions to supply creating additional challenges. For example, Brazil and Florida saw severely affected harvests due to an illness in the fruit, affecting orange production in particular, which is expected to continue to create an impact in 2024 and 2025.
Further innovations in ingredients and personalisation trends expected
We expect to see further innovations in ingredients and personalisation trends over the forecast period. Indeed, flavour has been a focus in juice over the recent review period, such as seen with a number of new products.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Ireland?
- To what extent are health considerations impacting consumption of Juice in Ireland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Ireland?
- Which are the leading brands in Juice in Ireland?
- What potential exists for multinational or domestic soft drinks companies to expand in Ireland?
- How are products distributed in Juice in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Ireland - Category analysis
KEY DATA FINDINGS
Juice faces a number of challenges whilst still having opportunities to explore
Price-sensitive consumers trade-down to private label
Health and wellness trends promote cold-pressed juice options
Different formats can benefit from different consumption occasions, from “shots” to family-pack sized juices
More fruit shortages, especially oranges, could lead to further price increases
Further innovations in ingredients and personalisation trends expected
Soft Drinks in Ireland - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Ireland
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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