COMPETITIVE LANDSCAPE
Valeo Foods leads but faces pressure from health trends and private label
Valeo Foods continues to lead juice in Ireland, thanks to its well-known and widely distributed brand, Sqeez. With strong nationwide coverage and a broad product portfolio, the brand has held the number one position for much of the review period, though in 2025 was pushed into second place by Tesco private label.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Ireland?
- To what extent are health considerations impacting consumption of Juice in Ireland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Ireland?
- Which are the leading brands in Juice in Ireland?
- What potential exists for multinational or domestic soft drinks companies to expand in Ireland?
- How are products distributed in Juice in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Ireland - Category analysis
KEY DATA FINDINGS
Premium niches sustain declining juice demand
Further declines for overall juice in 2025
Coconut and other plant waters sees positive growth
Premiumisation trend will continue to support sales
Functional juices set to drive future innovation
Convenience retail poised to boost premium and functional juice sales
Valeo Foods leads but faces pressure from health trends and private label
Supermarkets remains core channel for juice sales
Discounters returns to positive growth in 2025
Soft Drinks in Ireland - Industry Overview
Current trends supports soft drinks with strong health positioning
KEY DATA FINDINGS
Health trends drives volume growth in soft drinks in 2025
Consumers shift towards functional options, benefiting energy and sports drinks
Demand for convenience continues, boosting RTD coffee and impulse channels
Health, convenience and innovation as key growth drivers for forecast period
Shift away from alcohol set to further boost soft drinks sales
Private label holds potential for stronger expansion
Coca-Cola maintains leadership, with Britvic close behind
Small niche players gain traction in 2025
Supermarkets leads distribution as convenience stores expands
Fountain sales in Ireland
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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