COMPETITIVE LANDSCAPE
Del Valle remains the leading brand through wide distribution and high consumer awareness
In off-trade volume terms, Sucos Del Valle do Brasil is projected to remain the leader in juice over 2025, with a marginally higher share than in 2024. The Del Valle (GBO The Coca-Cola Co) brand, which is present in 100% juice, juice drinks (up to 24%) and nectars, enjoys widespread distribution across a variety of retailers.
Natural One invests in the supply chain and bets on alternative ingredients
Tampico Beverages is projected to remain the second-ranked player in off-trade volume terms over 2025, with its Tampico brand benefiting from low price points and a strong appeal amongst children and price-sensitive consumers. Natural One is ranked third, driven by a strong presence in 100% juice.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Brazil?
- To what extent are health considerations impacting consumption of Juice in Brazil?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Brazil?
- Which are the leading brands in Juice in Brazil?
- What potential exists for multinational or domestic soft drinks companies to expand in Brazil?
- How are products distributed in Juice in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Brazil - Category analysis
KEY DATA FINDINGS
Players look for alternatives amidst orange juice issues
Weaker orange juice production impacts the category as a whole
Price-driven consumers favour juice drinks and nectars
Different fruit and vegetable blends to be explored
Challenges in reducing sugar content in juice
Tax reform to potentially benefit 100% juice
Del Valle remains the leading brand through wide distribution and high consumer awareness
Natural One invests in the supply chain and bets on alternative ingredients
Price-driven retailers gain traction
Retail e-commerce remains of little consequence in juice distribution
Soft Drinks in Brazil - Industry Overview
Soft drinks shows resilience amid economic uncertainty
KEY DATA FINDINGS
Orange juice production issues see prices spike
Traditional categories perform well amid macroeconomic challenges
Health and wellness impacts consumers’ choices
Uncertainty to continue to impact soft drinks players and consumers
A “sin tax” would disrupt the industry
Health and wellness to shape the offer and sales development
Coca-Cola Indústrias leads an intensifying competitive landscape
Dynamic brand landscape in energy drinks
Distribution is shaped by the everyday demand for soft drinks
Retail continues to dominate soft drinks sales
Fountain sales in Brazil
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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