PROSPECTS AND OPPORTUNITIES
Growing interest in cold-pressed juices
Demand for cold-pressed juices has gradually been increasing in the country. The increasing awareness of health has led to a shift in consumer preferences towards beverages that are both safer and more convenient, emphasising health and freshness while being devoid of calories, caffeine, and artificial additives.
Functional and utilitarian juices can drive value sales
Functional beverages that provide benefits beyond the necessary nutrients and supplements required by the body have the potential to be game changers in this industry. Benefits like detox blends, immunity boosters, and energy boosters are becoming popular, especially with the emergence of cold-pressed juices.
Strategic retail partnerships and marketing campaigns of key importance
The use of strategic marketing campaigns and partnerships with retail chains and local farmers provides manufacturers with a competitive advantage in the industry. Promotional activities that highlight health and functional benefits are important due to the specific demand for these products.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Pakistan?
- To what extent are health considerations impacting consumption of Juice in Pakistan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Pakistan?
- Which are the leading brands in Juice in Pakistan?
- What potential exists for multinational or domestic soft drinks companies to expand in Pakistan?
- How are products distributed in Juice in Pakistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Pakistan - Category analysis
KEY DATA FINDINGS
Retail distribution strategies are key to success in juice category
Consumers are looking for healthier juice options
On-the-go options adhere to modern lifestyles
Growing interest in cold-pressed juices
Functional and utilitarian juices can drive value sales
Strategic retail partnerships and marketing campaigns of key importance
Soft Drinks in Pakistan - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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