COMPETITIVE LANDSCAPE
Kagome benefits from the health-focused positioning of its tomato juice
In 2025, Kagome Co Ltd has continued to lead juice, with it particularly excelling with its tomato juice products. The rising consumer interest in health and beauty has significantly contributed to the success of Kagone’s tomato juice.
Del Monte taps into the strong demand for tomato juice
Nippon Del Monte Corp has been the most dynamic company in juice in 2025. Del Monte launched various tomato juice products in 2025, including its Del Monte Lycopene Rich Fruity.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Japan?
- To what extent are health considerations impacting consumption of Juice in Japan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Japan?
- Which are the leading brands in Juice in Japan?
- What potential exists for multinational or domestic soft drinks companies to expand in Japan?
- How are products distributed in Juice in Japan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Japan - Category analysis
KEY DATA FINDINGS
Players focus on adding value as sharp price increases hit volume sales
Volume sales tumble as players look to navigate price hikes
Companies strive to discover the next hit ingredient
Players will need to adapt to evolving trends to sustain demand
Shifting demographics reshaping Japan's juice market
Adapting products for heatstroke prevention in a changing climate
Kagome benefits from the health-focused positioning of its tomato juice
Del Monte taps into the strong demand for tomato juice
Kagome drives tomato juice sales with sampling events at supermarkets
E-commerce picks up share while vending loses favour due to high prices
Soft Drinks in Japan - Industry Overview
Rising prices put pressure on volume sales in 2025
KEY DATA FINDINGS
Price rises lead to a decline in off-trade volume sales of soft drinks in 2025
Functional soft drinks gain prominence
Innovation has become faster, riskier, and more culturally embedded
Shrinking population likely to limit opportunities for volume growth
Healthy and natural products likely to attract more interest moving forward
Vending evolving as it looks to meet the needs of modern consumers
Coca-Cola and Suntory continue to invest in product development and innovation
Nippon Del Monte finds success with new line of tomato juice
Label-less products gain traction as online sales rise
On-trade volume sales continue to recover buoyed by interest in RTD tea
Fountain sales in Japan
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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