PROSPECTS AND OPPORTUNITIES
Health trends to drive sustained juice growth
The juice category is expected to maintain positive momentum during the forecast period, underpinned by the enduring health and wellness trend. Consumers are likely to increasingly favour juice over carbonates, with innovations such as organic juices, vitamin-fortified fruit juices, and an expanding range of vegetable-based options contributing to this shift.
Impact of rising fruit prices on packaged juice consumption
The anticipated continuation of drought conditions and limited local fruit supply will likely elevate fresh fruit prices, reinforcing the convenience and affordability of packaged juice. Manufacturers are expected to address cost pressures by sourcing concentrated juice from markets such as Egypt and Spain and expanding their portfolios to include exotic fruit-based juices like pineapple.
Domestic players embrace innovation to compete
Local juice manufacturers are expected to adopt diversified strategies to maintain their market share in the face of competition from multinational brands. Innovations are likely to include the launch of smaller, affordable packaging formats such as 100 ml packs, similar to Tiwst Valencia and Abtal by Agros Juice Processing.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Morocco?
- To what extent are health considerations impacting consumption of Juice in Morocco?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Morocco?
- Which are the leading brands in Juice in Morocco?
- What potential exists for multinational or domestic soft drinks companies to expand in Morocco?
- How are products distributed in Juice in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Morocco - Category analysis
KEY DATA FINDINGS
Rising prices of fresh fruits drive packaged juice consumption
Organic juice gains ground among health-conscious consumers
Expansion into vegetable-based juices targeting premium consumers
Health trends to drive sustained juice growth
Impact of rising fruit prices on packaged juice consumption
Domestic players embrace innovation to compete
Soft Drinks in Morocco - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Morocco
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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