COMPETITIVE LANDSCAPE
Al Rawabi leads overall juice category in 2025
Al Rawabi Company stands out as the leading player of juice in the UAE. The player holds the highest sales volume within reconstituted 100% juice segment, while also maintaining a strong presence in nectars and juice drinks.
Leading player records fastest growth
In addition to leading the category, Al Rawabi is also the fastest-growing company in 2025. Its success is driven by strong brand recognition, local production and a presence across all core juice subcategories.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in United Arab Emirates?
- To what extent are health considerations impacting consumption of Juice in United Arab Emirates?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in United Arab Emirates?
- Which are the leading brands in Juice in United Arab Emirates?
- What potential exists for multinational or domestic soft drinks companies to expand in United Arab Emirates?
- How are products distributed in Juice in United Arab Emirates?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Natural ingredients and 100% juice variants shape rising demand
Rising demand for 100% natural variants
Health trends push growth in segments associated with natural ingredients
100% juices and fresh hypermarket options to support modest growth in forecast period
Technology will increasingly inform innovation
Continued health and wellness focus, and emphasis on local sourcing
Al Rawabi leads overall juice category in 2025
Leading player records fastest growth
Supermarkets leads though juice remains widely available across several retail channels
E-commerce as a key growth engine
Soft Drinks in the United Arab Emirates - Industry Overview
Momentum driven by health trends, regulation and evolving retail dynamics
KEY DATA FINDINGS
Volume sales rise as progress is shaped by health and indulgence trends
Marketing messages push health claims
Sustainability gains ground in packaging innovation
Sugar tax and labelling system will impact development for soft drinks
Regulations to tighten around packaging and waste
Tech advancements set to support growth
Red Bull leads overall soft drinks
Local player Alokozay sees fastest growth
Hypermarkets leads while e-commerce rises fastest
Small local grocers remain key, as off-trade volumes rise faster than on-trade
Fountain sales in the United Arab Emirates
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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