COMPETITIVE LANDSCAPE
Orangina Suntory consolidates leadership despite strength of private label
In 2025, the competitive landscape of juice was significantly shaped by private label, which collectively held the highest off-trade volume share of 45%. This position was supported by major lines such as Carrefour, Leclerc, and Intermarché.
Saint-Mamet’s entry into chilled juice boosted by HPP differentiation
Saint-Mamet SA emerged as the most dynamic company within the category in 2025. This impressive performance was largely attributable to the significant success of its St Mamet Le Jus Brut range in not from concentrate 100% juice.
Established juice players launch accessible, reduced sugar variants amid category decline
A notable trend in late 2024 and 2025 was the introduction of several new products, including Innocent Juicy Water, Tropicana Sensation Fruitée, Joker Fraich+, Tropicana Juicy, and Tropicana Classic. These launches primarily consisted of new brand variants from established global companies, many of whom traditionally specialise in premium not from concentrate 100% juice, a category that experienced a decline in popularity over this period.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in France?
- To what extent are health considerations impacting consumption of Juice in France?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in France?
- Which are the leading brands in Juice in France?
- What potential exists for multinational or domestic soft drinks companies to expand in France?
- How are products distributed in Juice in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in France - Category analysis
KEY DATA FINDINGS
Juice faces continued decline amid health concerns and shifting consumer preferences
Juice faces steep decline amid health scrutiny and lifestyle shifts
Affordability supports demand for nectars and juice drinks
Limited scope for juice’s short-term recovery in the local market
Technological innovations to drive the development of juice
The wellness imperative shaping French juice
Orangina Suntory consolidates leadership despite strength of private label
Saint-Mamet’s entry into chilled juice boosted by HPP differentiation
Established juice players launch accessible, reduced sugar variants amid category decline
Hypermarkets is leading grocery channel distributing juice in France
On-trade juice sales continue to struggle
Soft Drinks in France - Industry Overview
Growth amidst economic caution, health concerns, and innovation
KEY DATA FINDINGS
Weather-driven growth amidst economic caution and shifting trends
Sugar concerns and "soda tax" impact
Illegal practices and increased regulatory scrutiny
Health and wellness drives new soft drink innovations in France
Soft drinks in France must navigate climate, taxes, and health trends
Economic headwinds versus event-driven recovery
Sustainability challenges and the rise of non-alcoholic options
Neptune strengthens lead in soft drinks with Cristaline's success; Coca-Cola navigates sugar concerns and supply disruptions
Red Bull's dynamic performance and strategic success in energy drinks
Hypermarkets leads distribution amidst fierce price competition
Dynamic channel performance sees forecourts surge and e-commerce evolve
Foodservice vs retail split
Fountain sales in France
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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