PROSPECTS AND OPPORTUNITIES
Juice to see push-pull factors
While health and wellness trends are expected to continue to positively influence the demand for juice in Bulgaria, they also continue to present challenges. In this vein, the competition from bottled water and RTD tea is set to remain strong and restrain juice’s growth potential.
Improving economic conditions to challenge the rise of private label
Grocery retailers have built a solid presence and retail volume and value share base for private label in juice in Bulgaria. However, private label may come under pressure as consumer purchasing power rises and increases the affordability and appeal of branded juice products.
Health and wellness to increase its weight in juice
Health and wellness trends align well with juice as consumers increasingly seek natural and healthier soft drinks options. New product developments and innovative fruit/flavour combinations are expected to maintain consumer interest.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Bulgaria?
- To what extent are health considerations impacting consumption of Juice in Bulgaria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Bulgaria?
- Which are the leading brands in Juice in Bulgaria?
- What potential exists for multinational or domestic soft drinks companies to expand in Bulgaria?
- How are products distributed in Juice in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Bulgaria - Category analysis
KEY DATA FINDINGS
Economic factors continue to help shape demand
Coconut water leverages novelty and health positioning to gain momentum
Affordable prices boost the performance of juice drinks
Juice to see push-pull factors
Improving economic conditions to challenge the rise of private label
Health and wellness to increase its weight in juice
Soft Drinks in Bulgaria - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Bulgaria
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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