PROSPECTS AND OPPORTUNITIES
Brands encouraged to increasingly explore innovative consumption occasions
As consumer preferences shift towards functional, wellness-focused products, juice brands have the opportunity to explore new positioning strategies beyond traditional health or refreshment occasions. One standout example is Korean brand Bae Juice, which has positioned its product as a remedy for alleviating hangover symptoms.
Sustainability becomes a growing imperative for juice players
Sustainability has become a crucial concern for Australian consumers, driven by the realities of extreme weather, rising energy costs, and growing environmental awareness. In juice, brands must adapt by offering climate-friendly products that align with consumer values.
Premium juice and functional innovations set to inject momentum into category
As consumer preferences evolve, premium juice will continue to gain popularity, while shelf stable juice will remain a reliable choice for time-strapped and financially-restrained consumers, especially during the cost-of-living crisis. The growing awareness of sugar's role in contributing to obesity and other health concerns is driving a shift in taste preferences within juice.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Australia?
- To what extent are health considerations impacting consumption of Juice in Australia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Australia?
- Which are the leading brands in Juice in Australia?
- What potential exists for multinational or domestic soft drinks companies to expand in Australia?
- How are products distributed in Juice in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Australia - Category analysis
KEY DATA FINDINGS
Juice in Australia faces ongoing stagnation
Coconut water innovation slows due to maturity and competition intensifies
Wellness and indulgence fuel demand for premium juice
Brands encouraged to increasingly explore innovative consumption occasions
Sustainability becomes a growing imperative for juice players
Premium juice and functional innovations set to inject momentum into category
Soft Drinks in Australia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Australia
Ongoing cost-of-living pressures challenge the foodservice industry
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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