COMPETITIVE LANDSCAPE
Brands consolidating market position amidst high maturity of the juice category
Golden Circle, from HJ Heinz Co Australia Ltd, is set to successfully retain its position as the leading brand in juice in 2025, despite broader market softness and shifting consumer preferences. The brand’s resilience has been anchored by its widespread distribution across major grocery retailers and its place as a staple juice brand in the Australian market.
Nudie outperforming rivals
In 2025, Nudie, from Monde Nissin (Australia) Pty Ltd, has outperformed its competitors in the chilled premium juice segment by capitalising on its 100% real juice credentials and a strong focus on health-driven innovation. The brand’s success has been built on a portfolio that includes reduced sugar blends, such as coconut-juice mixes, and its expanding range of wellness Shots targeting immunity, digestion, and antioxidant support.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Australia?
- To what extent are health considerations impacting consumption of Juice in Australia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Australia?
- Which are the leading brands in Juice in Australia?
- What potential exists for multinational or domestic soft drinks companies to expand in Australia?
- How are products distributed in Juice in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Australia - Category analysis
KEY DATA FINDINGS
Health trends and consumer price consciousness affecting demand
Juice facing challenges as consumer preferences continue to evolve
Coconut and other plant waters grows strongly
Changing consumer expectations and consumption patterns posing a challenge for the juice category
Inherent health benefits of fruit juice can be aligned with overarching consumer health and wellness trends
Coconut water poised to maintain strong growth as it continues to enter the mainstream beverages space
Brands consolidating market position amidst high maturity of the juice category
Nudie outperforming rivals
Supermarkets dominates sales of juice
E-commerce experiencing rapid growth as consumers conduct grocery shopping online
Soft Drinks in Australia - Industry Overview
Consumers looking for products with a healthier profile
KEY DATA FINDINGS
Persistent economic challenges
Functional beverages and health need states drive premium growth
Working to add value
Recovery in consumer spending to support growth
Health and wellness to be a key influence on innovation
Ongoing expansion of e-commerce
Coca-Cola Europacific Partners remains the largest player
St Ali seeing strong growth
Supermarkets plays key role in the shopping habits of Australian consumers
Major retailers and niche brands contribute to e-commerce growth
Foodservice vs retail split
Fountain sales in Australia
Ongoing cost-of-living pressures challenge the foodservice industry
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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