PROSPECTS AND OPPORTUNITIES
Juice set to experience heathy growth over the forecast period
Over the forecast period, juice in Vietnam is predicted to experience heathy growth in both current value and volume terms both off-trade and on-trade, driven by economic advances and the introduction of innovative products. The World Bank’s 2024 forecast indicates that Vietnam’s GDP is anticipated to show growth in the coming years, with projections of 6.
Sales via retail e-commerce, especially TikTok, set to gradually increase in the future
Over the forecast period, Vietnamese consumers are expected to show significant interest in shopping online through e-commerce, particularly TikTok, due to the offer of regular discount campaigns and convenience. TikTok will continue to be an attractive platform for manufacturers to attract the attention of younger generations, including Gen Z, due to its cost-effectiveness compared with offline or other platforms, its large customer base, and the ease of access to the TikTok social network.
Juice players likely to target children
Over the forecast period, players in Vietnam are likely to target their juice products towards children, because the majority of children like its sweet taste. In addition, parents also believe that juice contains the necessary vitamins and minerals to ensure their children’s overall wellbeing.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Vietnam?
- To what extent are health considerations impacting consumption of Juice in Vietnam?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Vietnam?
- Which are the leading brands in Juice in Vietnam?
- What potential exists for multinational or domestic soft drinks companies to expand in Vietnam?
- How are products distributed in Juice in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Vietnam - Category analysis
KEY DATA FINDINGS
Juice experiences positive growth rates as health is important
Innovative packaging stimulates consumer interest and demand
Juice becomes more competitive in 2024
Juice set to experience heathy growth over the forecast period
Sales via retail e-commerce, especially TikTok, set to gradually increase in the future
Juice players likely to target children
Soft Drinks in Vietnam - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Vietnam
Fountain sales continue to grow thanks to the expansion of fast food stores and cinemas
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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