COMPETITIVE LANDSCAPE
Leading Société des Boissons du Cap Bon benefits from strong brand awareness
Société des Boissons du Cap Bon was the leading company in 2025 in juice, benefiting from strong brand awareness, and a well-established distribution network covering all grocery retailers in Tunisia. The company successfully revamped its Délice de Fruits portfolio, refreshing key ranges such as Fruzzy (targeted at children), Confort (positioned as a health-oriented juice), and Relax.
Strong growth of Société Nouvelle des Boissons Gazeuses with portfolio expansion and active marketing
Société Nouvelle des Boissons Gazeuses, meanwhile, recorded strong double-digit growth in 2025. The company revitalised its Diva brand, introducing a fresh packaging design and expanding the line with new flavours.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Tunisia?
- To what extent are health considerations impacting consumption of Juice in Tunisia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Tunisia?
- Which are the leading brands in Juice in Tunisia?
- What potential exists for multinational or domestic soft drinks companies to expand in Tunisia?
- How are products distributed in Juice in Tunisia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Tunisia - Category analysis
KEY DATA FINDINGS
Slowed growth, although juice remains highly dynamic in terms of innovation and new launches
Slowed growth with stagnant demand among children
Juice drinks (up to 24% juice) provide an accessible, value-for-money option
Growth supported by rising penetration of modern grocery retailers and urbanisation
Appealing packaging and innovation will strengthen Société des Boissons du Cap Bon’s leadership
Health and wellness trend to remain a key driver of juice sales
Leading Société des Boissons du Cap Bon benefits from strong brand awareness
Strong growth of Société Nouvelle des Boissons Gazeuses with portfolio expansion and active marketing
Small local grocers have an extensive network across both urban and rural areas
Aziza strengthens its position by offering the first private label juice brand
Soft Drinks in Tunisia - Industry Overview
Rebound of bottled water supports overall growth of soft drinks
KEY DATA FINDINGS
Players intensify promotional activity to drive demand
Coca-Cola boycott creates opportunities for local players
Entry of several imported brands in 2025
Continued strong demand for bottled water
Government involvement and legislative developments set to shape the market
La Société des Stations Thermales et des Eaux Minérales leads
Rouiba resumes operations in 2025
Small local grocers benefit from their extensive network
Discounter Aziza enjoys strong year-on-year growth
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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