COMPETITIVE LANDSCAPE
Stanic strengthens its lead in juice in 2025
Stanic doo, the leading juice company in Croatia, strengthened its position in 2025 through continued investment, brand development, and portfolio diversification. The company’s flagship Juicy and Juicy Fruits ranges benefited from a refreshed image and innovation in flavour varieties and packaging formats, aligning well with consumer preferences for mid-priced, flavour-rich nectars and juice drinks.
Maraska benefits from a revitalised product portfolio and stronger focus on traditional Croatian flavours
Maraska dd, meanwhile, was the most dynamic company in terms of value growth in 2025. This strong performance reflected a combination of strategic renewal and favourable consumer trends that played to Maraska’s strengths as a heritage local producer of fruit-based beverages.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Croatia?
- To what extent are health considerations impacting consumption of Juice in Croatia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Croatia?
- Which are the leading brands in Juice in Croatia?
- What potential exists for multinational or domestic soft drinks companies to expand in Croatia?
- How are products distributed in Juice in Croatia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Croatia - Category analysis
KEY DATA FINDINGS
Improved affordability and effective promotions support growth
Government and manufacturers help maintain demand in 2025
Nectars benefit from their mid-priced positioning
Moderate growth underpinned by the resilience of nectars and juice drinks
Digital and technological advancements play a defining role
Sustainability: a central focus for both companies and consumers
Stanic strengthens its lead in juice in 2025
Maraska benefits from a revitalised product portfolio and stronger focus on traditional Croatian flavours
Supermarkets’ lead supported by their extensive product ranges and competitive pricing
Direct selling dynamism as consumers show growing interest in locally produced and more natural juices
Soft Drinks in Croatia - Industry Overview
Steady expansion, with rising demand in several key categories
KEY DATA FINDINGS
Innovation is faster, riskier, and more culturally embedded
Affordability reshapes competitive dynamics
Functional beverages and health benefits drive premium growth
Volume growth driven by tourism, lifestyle shifts, and continuous innovation
Both local and international producers adapt to a mature yet steadily expanding environment
Distribution to become more diversified and digitally connected
Through a balance of tradition, innovation, and premiumisation, Jamnica secures its leading position
Diversification and functional product development drive growth of Vindija
Soft drinks becomes more competitive and diversified
Supermarkets maintain their clear lead, combining scale, variety, and promotional power
Accelerating shift toward digital convenience and hybrid shopping habits
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!