PROSPECTS AND OPPORTUNITIES
Focus on packaging and sustainability
There will continue to be advancements in packaging, as companies look to offer convenience, while also looking to be address sustainability. A recent example is from Stanic, with its new Juicy packaging design.
Increasing demand for local premium offerings
There is space for local producers to offer premium juice from locally grown fruit and vegetables. Croatian consumers are increasingly concerned about the source of ingredients and there will be growing demand for juices made from locally grown fruits and vegetables.
Stanic holds on to top spot
Stanic will continue to hold on to its leading position over the forecast period, as recent investments and acquisitions have strengthened its position. The company has recently opened a new EUR13 million production facility in Jastrebarski, aimed at boosting its production capacity to 100 million litres annually.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Croatia?
- To what extent are health considerations impacting consumption of Juice in Croatia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Croatia?
- Which are the leading brands in Juice in Croatia?
- What potential exists for multinational or domestic soft drinks companies to expand in Croatia?
- How are products distributed in Juice in Croatia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Croatia - Category analysis
KEY DATA FINDINGS
Continuing price rises for juice
Increase in tourism-driven consumption
Focus on 100% juices
Focus on packaging and sustainability
Increasing demand for local premium offerings
Stanic holds on to top spot
Soft Drinks in Croatia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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