Consumption of traditional juice drinks containing high levels of sugar is challenged by the healthier mindset of most Chinese consumers. The shift towards simpler and more natural juice is well underway, prompting stronger demand for 100% fruit juice, NFC (Not from Concentrate) juices, and coconut/plant waters, which typically command a higher price.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in China?
- To what extent are health considerations impacting consumption of Juice in China?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in China?
- Which are the leading brands in Juice in China?
- What potential exists for multinational or domestic soft drinks companies to expand in China?
- How are products distributed in Juice in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in China - Category analysis
KEY DATA FINDINGS
Players focus on evolving needs in the juice category
Health-awareness in China remains challenging for juice category
Coconut and other plant waters prove attractive to the Chinese consumer
The growing health agenda poses opportunities and threats
Technology will spearhead health-based innovations
Low/zero sugar and functional benefits are stand-out requirements
Leading brand Minute Maid supports strong position of Coca-Cola China Ltd
General Beverage Co Ltd makes waves in the juice category
Supermarkets retain their stronghold in juice category
Stronger reliance on retail e-commerce for juice purchases
Soft Drinks in China - Industry Overview
Relatively bright performance for soft drinks
KEY DATA FINDINGS
Health factors bear heavy influence on soft drinks
Consumers are willing to pay for convenience and instant delivery
Local cultural traditions increasingly shape product developments
Stable outlook for soft drinks
Players will capitalise on more discerning tastes
High growth of reduced-sugar RTD tea will continue
Nongfu Spring Co Ltd strengthens position with growth in RTD tea
Domestic companies gain traction in highly competitive landscape
Soft drinks is heavily reliant on the traditional channel
Rising expectations over convenience and immediacy
Foodservice vs retail split
Fountain sales in China
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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