COMPETITIVE LANDSCAPE
Local player leads
MWS Sp zoo Sp k (Maspex Wadowice Grupa) is a strongly established local company with several juice brands that are available in several juice categories. Its portfolio includes the category-leading Tymbark brand.
Zywnosc Ekologiczna Bio Food benefits from health and wellness trend
Zywnosc Ekologiczna Bio Food Sp zoo is expected to see a rise in volume sales in 2025 as it benefits from the health and wellness trend, with consumers looking for healthier juice. The company specialises in the production of organic vegetables and fruit juices and emphasises its production of juice with 100% natural ingredients and no artificial additives or preservatives, as well as the gluten free and vegan friendly status of its products.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Poland?
- To what extent are health considerations impacting consumption of Juice in Poland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Poland?
- Which are the leading brands in Juice in Poland?
- What potential exists for multinational or domestic soft drinks companies to expand in Poland?
- How are products distributed in Juice in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Poland - Category analysis
KEY DATA FINDINGS
Juice struggling due to price rises and sugar content
Rising prices drive down volumes
Juice drinks benefits from low price
Growing competition from alternatives that are perceived to be healthier
Limited innovation expected
New EU regulation coming into effect in 2026
Local player leads
Zywnosc Ekologiczna Bio Food benefits from health and wellness trend
Discounters expansion driven by rise in outlet numbers
Discounters attracting price-sensitive consumers
Soft Drinks in Poland - Industry Overview
Soft drinks consumption continues to evolve
KEY DATA FINDINGS
Changes in legislation continue to affect market development
Health, price increases and legislation
Demand for convenience and new entrants to contribute to growth
More mature categories to look to health and wellness
Ongoing impact of legislative developments
Zywiec Zdroj Sp zoo leads
Forever Young Kombucha growing fast, while private label attracts price-sensitive consumers
Convenience stores taps into demand for convenience and on-the-go consumption
Discounters and e-commerce expanding
Foodservice vs retail split
Fountain sales in Poland
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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