PROSPECTS AND OPPORTUNITIES
Considerable growth potential for juice in Romania
Health and wellness are expected to become increasingly influential factors, particularly among Gen Z consumers, driving strong growth across the juice category. As consumers view juice as a healthier alternative to carbonates – which are projected to continue declining – products like 100% juice and nectars are anticipated to gain popularity.
A more diverse category
The juice market is set to become increasingly diverse in terms of both packaging and product types. Innovation in recipes and flavours will remain a primary focus, with fruit mixes becoming the standard.
Expansion of private label and e-commerce
The significant potential of 100% juice and nectars, combined with the extensive reach of chained grocery retailers, is likely to drive the expansion of private label. Collaborations with the increasing number of small local producers will support this growth, offering consumers a more affordable alternative within a category often perceived as expensive.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Romania?
- To what extent are health considerations impacting consumption of Juice in Romania?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Romania?
- Which are the leading brands in Juice in Romania?
- What potential exists for multinational or domestic soft drinks companies to expand in Romania?
- How are products distributed in Juice in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Romania - Category analysis
KEY DATA FINDINGS
Juice continues to grow despite economic challenges
Fruit mixes gain popularity as leading flavour choice
Rising interest in 100% juice among local producers
Considerable growth potential for juice in Romania
A more diverse category
Expansion of private label and e-commerce
Soft Drinks in Romania - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Romania
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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