COMPETITIVE LANDSCAPE
Vitmark-Ukraine SP TOV remains undisputed leader
Vitmark-Ukraine SP TOV remains the clear leader in Ukraine’s juice category. In 2025, the company continued its strategy of using locally grown fruits and vegetables from its own farms in the Odesa region for the production of brands Nash Sik and Jaffa, ensuring full quality control from farm to bottle.
Strong performance is enjoyed by Ekosfera TOV
Ekosfera TOV achieved the strongest sales performance in the juice category, driven by expanded distribution and active investment in price promotions. Its brands Ranok and Soky Ukrayiny offer juices and nectars mainly produced from locally grown fruits and vegetables, using aseptic packaging technology to preserve vitamins and minerals.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Ukraine?
- To what extent are health considerations impacting consumption of Juice in Ukraine?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Ukraine?
- Which are the leading brands in Juice in Ukraine?
- What potential exists for multinational or domestic soft drinks companies to expand in Ukraine?
- How are products distributed in Juice in Ukraine?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Ukraine - Category analysis
KEY DATA FINDINGS
Juice faces ongoing challenges amid higher prices
Volumes decline amid sustained price increases
100% juice shows resilience among affluent consumer groups
Limited volume growth is predicted as challenges persist
Leading players will bring innovations to the market
Jaffa 100% vegetable mix launches from Vitmark-Ukraine SP TOV
Vitmark-Ukraine SP TOV remains undisputed leader
Strong performance is enjoyed by Ekosfera TOV
Supermarkets secures position as leading channel
Convenience stores make strong progress
Soft Drinks in Ukraine - Industry Overview
Soft drinks continues to show recovery
KEY DATA FINDINGS
Weak economic conditions weigh on overall performance
Changing mindsets and purchasing behaviour impacts soft drinks
Health and ethical aspirations remain strong
Challenging outlook with some grounds for optimism
New sugar tax will result in soft drink reformulations
Convenience stores and retail e-commerce to support sales
Oskar Morshynsky ZMV TOV maintains its leading position
Slavutych PBK VAT gains ground in carbonates
National Cashback program supports local manufacturers
Supermarkets are primary channel for soft drinks
Retail e-commerce and variety stores are reshaping distribution
Foodservice recovery lags behind retail
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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