PROSPECTS AND OPPORTUNITIES
Private label and discounter brands gain ground as consumers look to save costs
The importance of private label will continue to grow over the forecast period. Rising prices have made branded juice products increasingly expensive, prompting consumers to seek more affordable alternatives across the early forecast period.
Innovations focus on immunity-boosting and fortified juice options
The growing health-consciousness of Czech consumers will drive increasing demand for products aligned with health and wellness trends. This is expected to boost the popularity of 100% juices across the forecast period, which are perceived as natural and healthy, often fortified with added vitamins to appeal to health-focused consumers.
Organic and bio labels attract attention as the economic landscape improves
As the economic situation improves, purchasing behaviour will be influenced by factors beyond price. Premiumisation will become more prominent, with consumers seeking higher-quality juices that offer added value.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Czech Republic?
- To what extent are health considerations impacting consumption of Juice in Czech Republic?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Czech Republic?
- Which are the leading brands in Juice in Czech Republic?
- What potential exists for multinational or domestic soft drinks companies to expand in Czech Republic?
- How are products distributed in Juice in Czech Republic?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in the Czech Republic - Category analysis
KEY DATA FINDINGS
The VAT increase impacts sales of juice as consumers reduce their consumption
Orange juice sales suffer as supply issues impact the price point of oranges
Consumers wait for deals and discounts before purchasing juice drinks
Private label and discounter brands gain ground as consumers look to save costs
Innovations focus on immunity-boosting and fortified juice options
Organic and bio labels attract attention as the economic landscape improves
Soft Drinks in the Czech Republic - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the Czech Republic
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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