COMPETITIVE LANDSCAPE
Clover continues to lead through Clover Krush brand
Clover retains its leading market share in overall juice through a combination of brand strength, product innovation, and strategic distribution. Its flagship brand, Clover Krush, continues to appeal to health-conscious consumers with its no-added-sugar positioning and consistent quality.
Private label sees further expansion
Private label juice players are enjoying dynamic growth in 2025, driven primarily by value, innovation and improvements in consumer brand loyalty. For example, retailers such as Woolworths, Shoprite, Pick n Pay, and Checkers have expanded their juice offerings with premium and functional variants, appealing to both status- and health-focused consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in South Africa?
- To what extent are health considerations impacting consumption of Juice in South Africa?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in South Africa?
- Which are the leading brands in Juice in South Africa?
- What potential exists for multinational or domestic soft drinks companies to expand in South Africa?
- How are products distributed in Juice in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in South Africa - Category analysis
KEY DATA FINDINGS
Juice sees volume recovery as prices stabilise and 100% juice leads growth
Prices stabilise, supporting volume growth for juice in 2025
100% juice drives overall growth
Natural trend will continue to benefit juice
Digital development and functional positioning inform innovation
Sustainability set to accelerate
Clover continues to lead through Clover Krush brand
Private label sees further expansion
Supermarkets leads distribution thanks to broad and convenient offer
E-commerce benefits from wide selection and frequent promotions
Soft Drinks in South Africa - Industry Overview
Soft drinks sees moderate volume growth as affordability and investment shape performance
Soft drinks sees moderate volume growth as affordability and investment shape performance
Advancements in production supports growth, while consumers focus on affordability
Premiumisation and sustainability remain key trends in soft drinks
E-commerce boosts engagement, and brands respond to anticipated sugar tax
Rising sales, sugar tax and new labelling requirements
Health and wellness trends will have continued impact on development
Distribution to become increasingly digital
Coca-Cola holds on to number one spot
International players dominate while local brands gain ground
Supermarkets leads as e-commerce rises fastest
Off-trade accounts for highest proportion of volume sales
Fountain sales in South Africa
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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