PROSPECTS AND OPPORTUNITIES
The untapped potential of a young demographic and low per capita consumption
Juice in India is expected to maintain dynamic growth in volume and current value terms both off-trade and on-trade in the forecast period, with increases anticipated across all categories. The Indian market presents significant growth potential, with per capita consumption at a mere 2.
Companies expand and alter their production capacity to meet the rising demand
The growth potential for juice in India is spurring activity by players. For instance, in December 2024, Coca-Cola India sold a 40% stake in its bottling arm, Hindustan Coca-Cola Beverages (HCCB), to the Jubilant Bhartia Group.
Blurring of category lines is the next big opportunity for juice players in India
The escalating competition for juice, driven by the rise of fashionable hydration drinks and other beverage options in India, presents a unique opportunity. Juice is increasingly sought-after as a natural ingredient in soft drinks, second only to caffeine.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in India?
- To what extent are health considerations impacting consumption of Juice in India?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in India?
- Which are the leading brands in Juice in India?
- What potential exists for multinational or domestic soft drinks companies to expand in India?
- How are products distributed in Juice in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in India - Category analysis
KEY DATA FINDINGS
Juice, particularly juice drinks, is dominated by smaller pack sizes
The price war in carbonates makes these more attractive to consumers, impacting sales of nectars
Regulations guide consumer choice in juice in India
The untapped potential of a young demographic and low per capita consumption
Companies expand and alter their production capacity to meet the rising demand
Blurring of category lines is the next big opportunity for juice players in India
Soft Drinks in India - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in India
Trends
DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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