COMPETITIVE LANDSCAPE
Manufacturers focus on premiumisation, health-conscious innovation, and rural expansion
Dabur India is revitalising its Real brand by prioritising natural, no-added-sugar variants and leveraging digital transformation to engage younger consumers, whereas Coca-Cola India has opted for intense price competition by lowering the cost of its 400ml bottles to counter budget-friendly rivals. Meanwhile, PepsiCo India Holdings is pursuing a “Faster, Stronger, Better” growth model that involves regionalising flavours across nine distinct Indian clusters and investing in green logistics through electric vehicle corridors.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in India?
- To what extent are health considerations impacting consumption of Juice in India?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in India?
- Which are the leading brands in Juice in India?
- What potential exists for multinational or domestic soft drinks companies to expand in India?
- How are products distributed in Juice in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in India - Category analysis
KEY DATA FINDINGS
Growth supported by health trend, innovation and tax cuts
Juice continues to grow on the back better-for-you juices and rural demand
Blurring of traditional category boundaries as juices incorporate functional elements
GST rate change for juice aids short-term growth
Geopolitical conflict and rising inflation may impact demand
Young consumer base nudges companies to focus on healthier products and sustainable practices
Blurring of category lines: the next big opportunity for juice players
Manufacturers focus on premiumisation, health-conscious innovation, and rural expansion
Quick commerce capitalises on impulse-driven consumer behaviour and high-velocity distribution
Soft Drinks in India - Industry Overview
Robust growth supported by low per capita consumption
KEY DATA FINDINGS
Rising health awareness drives shift to health-oriented products
Intense price competition
Low base, young demographic, and macroeconomic growth support sales
Increased cost of importing raw materials
PepsiCo and Coca-Cola prioritise brand-building and promoting a circular economy
Competitive landscape disrupted by Reliance Consumer Products and niche players
Quick commerce is redefining the marketing landscape for soft drinks
Foodservice vs retail split
Fountain sales in India
DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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