PROSPECTS AND OPPORTUNITIES
Various factors will make for a challenging operating environment for juice in the off-trade channel
It is unlikely that the juice category will be able to prevent continued declines in volume sales in Spain during the forecast period in the off-trade channel, given that the category faces, and will continue to face, a variety of challenges in the next five years. First, there remains the enduring perception amongst many consumers that juice is high in sugar, and therefore unhealthy.
Value-added products still the way to go for juice
As mentioned, juice faces a strong challenge from other soft drinks categories for key consumption occasions in Spain, such as breakfast. To combat this, brands within the category will need to persuade consumers to choose to buy juice over another drink.
Fairly negative picture for juice during the forecast period
Broadly speaking, the future trajectory for juice in Spain can be divided into two – with one trend for the off-trade channel and one trend for the on-trade channel. As mentioned, in the off-trade channel, continuous slight declines are expected during the forecast period in volume terms.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Spain?
- To what extent are health considerations impacting consumption of Juice in Spain?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Spain?
- Which are the leading brands in Juice in Spain?
- What potential exists for multinational or domestic soft drinks companies to expand in Spain?
- How are products distributed in Juice in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Spain - Category analysis
KEY DATA FINDINGS
A slightly better performance for juice in 2024, although decline still expected
Despite the challenging environment, new product development is seen during the year
Juver launches an AI tool to improve the consumer experience
Various factors will make for a challenging operating environment for juice in the off-trade channel
Value-added products still the way to go for juice
Fairly negative picture for juice during the forecast period
Soft Drinks in Spain - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Spain
Trends
DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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