COMPETITIVE LANDSCAPE
Sió-Eckes Kft retains leadership through strong brands and health-focused innovation
Sió-Eckes Kft remained the leading branded player in Hungary’s juice market in 2025 in volume terms. Its flagship Sió brand enjoys high recognition and a long-standing presence in Hungarian households, supported by a broad portfolio that spans family multipacks, children’s formats and more premium or functional offerings.
Maspex Olympos Kft and private label outperform the market amid ongoing decline
Maspex Olympos Kft was the most dynamic branded company in 2025, recording a smaller decline than many competitors. Its performance was underpinned by a strong innovation pipeline across mainstream and kids’ brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Hungary?
- To what extent are health considerations impacting consumption of Juice in Hungary?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Hungary?
- Which are the leading brands in Juice in Hungary?
- What potential exists for multinational or domestic soft drinks companies to expand in Hungary?
- How are products distributed in Juice in Hungary?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Hungary - Category analysis
KEY DATA FINDINGS
Weak demand persists as affordability pressures push consumers away from juice
Consumers cut back on juice volumes and shift to cheaper alternatives
Juice drinks prove more resilient as value-focused and versatile segment
Gradual recovery expected, led by premium one hundred percent juice and functional blends
Functional and added-value innovation reshapes the competitive landscape
Health and wellness trends support premium tiers and convenient formats
Sió-Eckes Kft retains leadership through strong brands and health-focused innovation
Maspex Olympos Kft and private label outperform the market amid ongoing decline
Hypermarkets remain key but lose ground to discounters and convenience-orientated formats
E-commerce grows rapidly from a low base as digital grocery adoption increases
Soft Drinks in Hungary - Industry Overview
2025 sees the soft drinks market recover as inflation eases and innovation regains momentum
KEY DATA FINDINGS
Healthier formulations, innovation cycles, and small but dynamic categories propel growth in 2025
Value remains central as shoppers remain price conscious despite improving sentiment
Stable growth ahead as innovation, lifestyle shifts, and improved purchasing power support the forecast outlook
Brand owners intensify activity through product diversification and marketing investment
Niche categories emerge as innovation engines for the future
Coca-Cola HBC Hungary Kft maintains leadership through portfolio breadth, investment and strong execution
Szentkirályi-Kékkúti Asványvíz Kft stands out as the most dynamic performer
Private label remains essential for budget-conscious households
Hypermarkets remain the leading channel, though share continues to erode
E-commerce accelerates from a low base, driven by convenience and improved digital infrastructure
Discounters gain ground as shoppers seek value-driven propositions
Foodservice vs retail split
Fountain sales in Hungary
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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