COMPETITIVE LANDSCAPE
Private label leads while brands compete on quality and innovation
In 2025, the competitive landscape was shaped by the continued dominance of private label. Supermarket brands offer a wide and affordable portfolio, especially in staple flavours like orange and apple juice – still the most consumed in Belgium.
Jet Import NV registers notable share gain in 2025
Jet Import NV emerged as a significant branded player following its acquisition of Capri-Sun’s national distribution. While it cannot match Coca-Cola Belgium’s scale, Jet Import benefits from the success of Capri-Sun’s resealable pouch format, launched in 2024.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Belgium?
- To what extent are health considerations impacting consumption of Juice in Belgium?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Belgium?
- Which are the leading brands in Juice in Belgium?
- What potential exists for multinational or domestic soft drinks companies to expand in Belgium?
- How are products distributed in Juice in Belgium?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Belgium - Category analysis
KEY DATA FINDINGS
2025 DEVELOPMENTS
Juice faces challenges from health trends and economic pressures
Favourable weather benefits lighter juice drinks in 2025
Volume decline expected to persist over the forecast period
Convenience and functionality could help revitalise the category
Local production and sustainability gain traction
Private label leads while brands compete on quality and innovation
Jet Import NV registers notable share gain in 2025
Supermarkets remain ahead, but discounters gain ground
Convenience stores benefits from on-the-go consumption
Soft Drinks in Belgium - Industry Overview
Soft drinks in 2025: The big picture
KEY DATA FINDINGS
Buoyant performance for Belgian soft drinks in 2025
Functionality remains a key driver of innovation and growth
Smaller pack sizes are becoming increasingly common
Growth moderation predicted over the forecast period
Functionality will remain a focus growth area
Distribution landscape may need to diversify
Coca-Cola continues to benefit from strong brand recognition and widespread distribution
foodPickers benefits from functionality trend
Supermarkets and discounters continue to lead distribution in 2025
Proximity retailers continue to gain ground
Foodservice vs retail split
Fountain sales in Belgium
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!