PROSPECTS AND OPPORTUNITIES
Responding to retail volume decline through variety and diversification
The juice landscape is expected to decline in retail volume over the forecast period. However, the ongoing diversification and innovation towards lower-sugar juice drinks is anticipated to mitigate the decline somewhat.
Opportunities are found in cocktails, mocktails, and sophisticated flavours
In the forecast period, the juice landscape most significant growth opportunity lies in its potential to cater to the cocktail and mocktail trend, as well as in diversifying towards more sophisticated flavours. As consumers seek more refined taste experiences and innovative drink options, juice brands can respond to this shift by offering products that align with these evolving preferences.
Smaller formats and indulgence in the fruit juice landscape
Sugar content will remain a key concern for consumers over the forecast period, and fruit juice manufacturers will respond to this by focusing on innovation. One approach is the introduction of smaller formats and indulgent options for consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Belgium?
- To what extent are health considerations impacting consumption of Juice in Belgium?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Belgium?
- Which are the leading brands in Juice in Belgium?
- What potential exists for multinational or domestic soft drinks companies to expand in Belgium?
- How are products distributed in Juice in Belgium?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Belgium - Category analysis
KEY DATA FINDINGS
Price hikes, supply shortages and the sugar debate negatively impact sales of juice
Juice brands adapt to changing consumer preferences through innovation
Innovating to combat decline as juice options aligns with health trends
Responding to retail volume decline through variety and diversification
Opportunities are found in cocktails, mocktails, and sophisticated flavours
Smaller formats and indulgence in the fruit juice landscape
Soft Drinks in Belgium - Industry Overview
Soft drinks in 2024: The big picture
2024 Key Trends
Competitive Landscape
Retailing Developments
Foodservice vs Retail Split
What Next for Soft Drinks?
Fountain sales in Belgium
DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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