PROSPECTS AND OPPORTUNITIES
Providing value to compete with private label will be the biggest challenge
Juice faces a difficult outlook in Mexico. The category is somewhat commoditised, and the perception of these products has been severely affected by the evolving regulation on sweetened beverages over the years.
Strong competition from other soft drinks categories
Innovation observed in other soft drinks categories might become an important threat to growth for juice in Mexico. Over the review period, products such as bottled water (still and carbonated) with juice, energy drinks with juice, RTD tea with juice, and even dairy products with juice were observed.
Functionality to become increasingly specific
As Mexican consumers have a wider offer of soft drinks from which to choose, there are certain attributes that might gain relevance within juice. Natural is expected to remain a valued trait in this category, but additional information, such as the origin and handling of the fruit, is likely to become of interest.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Mexico?
- To what extent are health considerations impacting consumption of Juice in Mexico?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Mexico?
- Which are the leading brands in Juice in Mexico?
- What potential exists for multinational or domestic soft drinks companies to expand in Mexico?
- How are products distributed in Juice in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Mexico - Category analysis
KEY DATA FINDINGS
Regulation keeps tightening around sugarised beverages
Availability of fruits is becoming an increasing concern
Packaging becomes key to stand out within juice
Providing value to compete with private label will be the biggest challenge
Strong competition from other soft drinks categories
Functionality to become increasingly specific
Soft Drinks in Mexico - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Mexico
Trends
DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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