COMPETITIVE LANDSCAPE
Jugos del Valle leads
Jugos del Valle SA de CV is set to be the leading company in juice in 2025. The Del Valle brand, which is owned globally by Coca-Cola, offers a wide portfolio of juice options competing in 100% juice, nectars and juice drinks.
Innovation supports Grupo Jumex’s relatively strong performance
Grupo Jumex SA de CV is set to be one of the few players in juice to see a positive performance in 2025. The company has notably increased its sales on the back of an increase in product innovation with the launch of Blist, a juice drink aimed at teenagers and young adults, at the end of 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Mexico?
- To what extent are health considerations impacting consumption of Juice in Mexico?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Mexico?
- Which are the leading brands in Juice in Mexico?
- What potential exists for multinational or domestic soft drinks companies to expand in Mexico?
- How are products distributed in Juice in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Mexico - Category analysis
KEY DATA FINDINGS
Concerns about sugar hit juice sales
Juice sales decrease due to tighten regulations on sugary juices and strong concern about sugar intake
100% juice proves most resilient
Juices to lose ground against more healthy options
Ban on selling regular sugar juices in schools an impediment to growth
New functional juices may help to address negative image
Jugos del Valle leads
Innovation supports Grupo Jumex’s relatively strong performance
Small local grocers leads but faces growing competition
Forecourt retailers avoids decline, while supermarkets offer loyalty programmes and discounts
Soft Drinks in Mexico - Industry Overview
Growing focus on health from consumers and government
KEY DATA FINDINGS
Challenging economic conditions and weather
Health and wellness a key influence
Political situation causing economic uncertainty
Health and wellness shaping purchasing patterns
Increasingly strict fiscal and regulatory environment
Coca-Cola builds on carbonates strength with a diversified portfolio
Pharmaceutical player tapping into opportunities in sports drinks
Small local grocers maintains lead despite share loss
Convenience retailers and supermarkets expanding
Foodservice vs retail split
Fountain sales in Mexico
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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