COMPETITIVE LANDSCAPE
Promarca consolidates lead with a wide range and investments
Promarca, the NBO of the Watt’s and Frugo brand, is projected to consolidate its leading position in juice in off-trade volume and value share terms over 2025.
Jugos Bless gains momentum fast in juice
Jugos Bless, a local juice producer, has increased its participation in juice in Chile to a notable degree. Over 2025, the player is projected to see the highest growth rates in retail volume and value sales terms in juice.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Chile?
- To what extent are health considerations impacting consumption of Juice in Chile?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Chile?
- Which are the leading brands in Juice in Chile?
- What potential exists for multinational or domestic soft drinks companies to expand in Chile?
- How are products distributed in Juice in Chile?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Chile - Category analysis
KEY DATA FINDINGS
Juice encounters strong challenges
Climatic impact on availability and prices
Consumers trade down to reconstituted 100% juice
100% juice to gain momentum amidst improving economic conditions and a search for healthier options
Players to tap into inelastic juice demand areas as challenges persist
Sustainability to shape juice brand owners’ presentations
Promarca consolidates lead with a wide range and investments
Jugos Bless gains momentum fast in juice
Small local grocers’ leadership is under growing pressure from larger formats
Strong development in the online offer of juice
Soft Drinks in Chile - Industry Overview
The challenging economic situation continues to exert a strong influence on performance
KEY DATA FINDINGS
Price rises and a shift to healthier options boost total value sales growth
Pursuit of healthier lifestyles accelerates with knock-on effects for soft drinks
Climate change impacts juice in Chile
Economic improvements to free up consumer spending on soft drinks
Wellness and functionality to add significant value sales growth potential to soft drinks
Better for you trend to accelerate
Coca-Cola de Chile leverages leadership of the key category to stay ahead of the field
Bless is a disruptive, fast-growing brand in juice
The competition intensifies in the distribution of soft drinks
Limitations remain for foodservice in soft drinks
Fountain sales in Chile
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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