COMPETITIVE LANDSCAPE
AJE Group strengthens leadership by leveraging affordability, distribution, and adaptability
AJE Group remained the leading company in juice in 2025, reinforcing its dominance through a strategy centred on affordability, broad geographic reach, and deep penetration in the traditional channel. The company’s ability to maintain competitive pricing and tailor its portfolio to consumer preferences allowed it to offset the declining relevance of nectars with the stronger momentum of juice drinks and 100% reconstituted juices.
Zand Sac gains traction through premium cold-pressed innovation and expanded visibility
Zand Sac emerged as the most dynamic company in 2025, driven by the growing popularity of its Zuma cold-pressed juices. The brand’s emphasis on freshness, minimal processing, and nutritional benefits resonated with consumers seeking premium and functional alternatives to conventional juices.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Peru?
- To what extent are health considerations impacting consumption of Juice in Peru?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Peru?
- Which are the leading brands in Juice in Peru?
- What potential exists for multinational or domestic soft drinks companies to expand in Peru?
- How are products distributed in Juice in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Peru - Category analysis
KEY DATA FINDINGS
Shifting consumer priorities and portfolio realignment redefine the juice category
Juice experiences a decline in consumption as nectars lose ground and natural juices gain visibility
Reconstituted 100% juice leads growth as premium and natural propositions gain traction
Category expected to show marginal recovery as juice drinks stabilise and nectars continue to decline
Premium innovation expands beyond Lima as consumers seek naturalness, functionality, and alternative formats
Regulation reshapes communication practices and drives renewed emphasis on authenticity
AJE Group strengthens leadership by leveraging affordability, distribution, and adaptability
Zand Sac gains traction through premium cold-pressed innovation and expanded visibility
Traditional retailers retain category leadership through proximity and accessibility
Convenience stores lead channel growth as on-the-go formats gain relevance
Soft Drinks in Peru - Industry Overview
Soft drinks performance strengthened by improved macroeconomic conditions and rising health-driven shifts
KEY DATA FINDINGS
Affordability reshapes purchasing decisions and intensifies competitive pressure
Functionality and wellness fuel premium pockets of growth
Channel fragmentation demands greater commercial adaptability
Soft drinks to show steady medium-term expansion driven by functional, health-oriented, and hydration-led categories
Intensifying competition to favour innovation, affordability, and health-led differentiation
Distribution to expand through modern formats and digital channels while regulatory changes reshape consumption incentives
Coca-Cola strengthens its leadership through portfolio breadth and pervasive distribution
Life International emerges as the most dynamic player with strong focus on functional hydration
Traditional retail remains dominant but modern formats continue narrowing the gap
Convenience stores emerge as the fastest-growing channel, supported by proximity and immediacy
FOODSERVICE VS RETAIL SPLIT
Fountain sales in Peru
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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