PROSPECTS AND OPPORTUNITIES
Consumption will grow thanks to innovations in formats and flavours
Juice in Peru, particularly in the second half of 2023 and throughout 2024, has seen a surge in new product launches as companies innovate to stay competitive in an environment where consumers are leaning towards healthier, more trend-focused categories within soft drinks. Noteworthy product introductions include Tampico Blueberry by Gloria SA, which explores a flavour rarely offered on a mass scale within the Juice Fruits segment.
Legislation could be a key issue in 2025
The introduction of new legislation in Peru could profoundly shape the juice market in the coming years. In July 2024, Congressman José Luna proposed a bill aimed at tightening regulations around juice product labelling, particularly concerning the images and claims used on packaging.
Smoothies, detox juices, and shots become more popular
Juice in Peru is witnessing a robust trend towards health-focused beverages, especially among younger, high-income consumers who are willing to invest in premium products that support their wellness aspirations. This shift has led to an increased demand for multi-nutritional options, such as smoothies, detox juices, and wellness shots, particularly in on-trade channels like restaurants and cafés.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Peru?
- To what extent are health considerations impacting consumption of Juice in Peru?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Peru?
- Which are the leading brands in Juice in Peru?
- What potential exists for multinational or domestic soft drinks companies to expand in Peru?
- How are products distributed in Juice in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Peru - Category analysis
KEY DATA FINDINGS
Positive growth, although consumption slows down
Fruit prices rise, but juice drinks and nectars prices fall
Gloria seeks to boost new consumption occasions with innovative, yet traditional, flavours
Consumption will grow thanks to innovations in formats and flavours
Legislation could be a key issue in 2025
Smoothies, detox juices, and shots become more popular
Soft Drinks in Peru - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Peru
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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