COMPETITIVE LANDSCAPE
Coca-Cola retains leadership of consolidated landscape with Cepita
In the competitive landscape of juice in the local market, Coca-Cola Argentina firmly maintained its overall leadership, presiding over a fairly consolidated space that also features prominent players such as RPB SA (with its Baggio Pronto brand) and El Carmen SA (known for Citric). Coca-Cola's strength is significantly underpinned by its ownership of Cepita, Argentina's leading juice brand, which commands a strong position in nectars.
Gains for Purafrutta driven by expanding distribution
In 2025, domestic producer Patagonian Beverage SRL, known for its Purafrutta not from concentrate 100% juice brand, significantly expanded its off-trade volume share in Argentina. This growth was bolstered by strategic partnerships, including its 2019 merger with major apple producer Moño Azul, and a crucial entry into La Anonima supermarket chain, which boasts over 100 stores across the southern region.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Argentina?
- To what extent are health considerations impacting consumption of Juice in Argentina?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Argentina?
- Which are the leading brands in Juice in Argentina?
- What potential exists for multinational or domestic soft drinks companies to expand in Argentina?
- How are products distributed in Juice in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Argentina - Category analysis
KEY DATA FINDINGS
From economic dip to health-driven rebound and digital growth
Juice sales rebound as inflation in Argentina starts to ease
100% juice benefits from health and wellness trend
Solid growth for juice driven by healthier and lower sugar options
Potential for extreme weather conditions to further impact juice
Rising sophistication with a focus on specific health benefits likely to attract consumers
Coca-Cola retains leadership of consolidated landscape with Cepita
Gains for Purafrutta driven by expanding distribution
Traditional channel dominates but loses further ground to competitors
Convenience drives surge in sales via e-commerce
Soft Drinks in Argentina - Industry Overview
Navigating economic recovery, health trends, and evolving retail dynamics
KEY DATA FINDINGS
Partial rebound for soft drinks amidst ongoing challenges
2025 characterised by price-sensitivity and rising health trends
Positive outlook as improving local economy drives consumers’ purchasing decisions
Healthier lifestyles to influence new product development
Climate change to remain an influential factor in availability of ingredients
Coca-Cola Argentina SA retains convincing leadership of soft drinks
Local player pursues aggressive expansion plan
Small local grocers loses ground despite benefiting from close proximity to neighbourhoods
E-commerce continues to make gains with convenience of home delivery
Foodservice vs retail split
Fountain sales in Argentina
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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