PROSPECTS AND OPPORTUNITIES
A weak economy benefits price-driven juice drinks and nectars
Following the decline in retail volume sales across 2024, a rebound is set to take place during the forecast period. However, price-sensitive consumers will continue to seek value for money.
Health and wellness to play an ongoing role in product innovation
The health and wellness trend will continue to accelerate over the forecast period, shaping the direction of the juice landscape as consumers seek out nutritious, natural, and functional products. In particular, juices positioned as functional, such as those rich in antioxidants or vitamins, will capture a growing share.
Juice players launch vegetable based recipes to widen the consumer base
Over the forecast period, key players in the juice market are expected to respond to an increasingly health-conscious trend by offering juice products mixed with vegetables. El Carmen, a leader in 100% juice, plans to expand its offerings by blending fruits with vegetables and herbs to meet the demand for more nutrient-dense and health-focused products.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Argentina?
- To what extent are health considerations impacting consumption of Juice in Argentina?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Argentina?
- Which are the leading brands in Juice in Argentina?
- What potential exists for multinational or domestic soft drinks companies to expand in Argentina?
- How are products distributed in Juice in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Argentina - Category analysis
KEY DATA FINDINGS
Price sensitivity leads to downtrading on the juice landscape
New juice launches focus on healthier attributes and low calories
Increased investment in production capacity bolsters strength in the juice landscape
A weak economy benefits price-driven juice drinks and nectars
Health and wellness to play an ongoing role in product innovation
Juice players launch vegetable based recipes to widen the consumer base
Soft Drinks in Argentina - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Argentina
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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