COMPETITIVE LANDSCAPE
Retailers hold dominant position in juice
The dominant presence of Swiss supermarket chains such as Migros (Migros Genossenschaftsbund eG) and Coop (Coop Genossenschaft) play a key role in shaping the distribution of juice, while also driving the strong performance of private label offerings. Both retailers emphasise premium private label lines, often distinguished by organic and Fairtrade certifications, whilst providing a large variety of flavours and price ranges.
Innocent brand enjoys strong growth
With its Innocent brand, innocent Alps GmbH owned globally by The Coca-Cola Co, managed to achieve the fastest volume growth in Switzerland, due to its strong presence in coconut and plant waters. The Innocent brand benefits from the positive trend towards functional products as well as the huge marketing power from its international parent company.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Switzerland?
- To what extent are health considerations impacting consumption of Juice in Switzerland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Switzerland?
- Which are the leading brands in Juice in Switzerland?
- What potential exists for multinational or domestic soft drinks companies to expand in Switzerland?
- How are products distributed in Juice in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Switzerland - Category analysis
KEY DATA FINDINGS
High prices dampen demand for juice
Stagnant performance reflects weaker demand as prices rise
Rising interest in coconut and other plant-waters
Juice sales set to remain flat over forecast period
Technological advances to be weighed against cost impact
Swiss trade agreement with Mercosur could add cost efficiencies
Retailers hold dominant position in juice
Innocent brand enjoys strong growth
Grocery retailers hold large share of sales with support from private label
Vending sales on the rise
Soft Drinks in Switzerland - Industry Overview
Solid performance for soft drinks
KEY DATA FINDINGS
Functional products in demand as health-focus continues to shape demand
Economic conditions weigh on category performance
Sustainability drives consumers towards local products
Slower volume growth is anticipated
Strong preference for local and Swiss-made products
Stability in channel and outlet preferences
Grocery retailers lead with extensive private label range
Intelligentfood Schweiz AG enjoys strong growth
Supermarket channel holds majority of retail value share
Vending and retail e-commerce makes strides
Foodservice struggles in comparison to the retail trade
Fountain sales in Switzerland
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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