PROSPECTS AND OPPORTUNITIES
Stagnation predicted due to saturation and competition from other categories
Volume and current value sales of juice in Switzerland are set to remain stagnant over the forecast period. High levels of saturation and growing competition from other products, including flavoured, functional water and RTD tea, will limit future growth potential.
Up-and-coming juices will register the best performance in the years ahead
The best performances are expected from relatively new and evolving products like coconut and other plant-based water products, as well as juice drinks. The novelty factor of coconut water gives it better scope for growth and innovation through new flavours and variants.
Competitive and distribution landscape set to remain stable over the forecast period
Over the forecast period, no major changes are expected to emerge in the competitive and distribution landscapes. Leading supermarket chains will most likely continue to collectively dominate sales and maintain strong positions with their private label lines.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Switzerland?
- To what extent are health considerations impacting consumption of Juice in Switzerland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Switzerland?
- Which are the leading brands in Juice in Switzerland?
- What potential exists for multinational or domestic soft drinks companies to expand in Switzerland?
- How are products distributed in Juice in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Switzerland - Category analysis
KEY DATA FINDINGS
Stagnation for juice in 2024 as it faces increasing competition from other categories
Supply issues lead to higher prices for orange juice
Strength of private label allows supermarkets to remain key distribution channel
Stagnation predicted due to saturation and competition from other categories
Up-and-coming juices will register the best performance in the years ahead
Competitive and distribution landscape set to remain stable over the forecast period
Soft Drinks in Switzerland - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Switzerland
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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