COMPETITIVE LANDSCAPE
Eckes-Granini Finland maintains lead thanks to strong and trusted brand portfolio and ongoing innovations
Eckes-Granini Finland Oy Ab is the leading player in juice, thanks to its strong and trusted brand portfolio which includes the well-known Marli, Mehukatti, and God Morgon brands. The company’s focus on natural ingredients, high product quality, and locally relevant flavours has built strong consumer loyalty in Finland.
Rawmance benefits from Foodin brand’s strong focus on natural, organic, local, and ethically produced ingredients
Rawmance Oy is seeing the strongest company growth, thanks to its Foodin brand’s strong focus on natural, organic, and ethically produced ingredients that appeal to health-conscious consumers. Its local production in Jyväskylä ensures high quality and transparency, which strengthens trust among Finnish buyers.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Finland?
- To what extent are health considerations impacting consumption of Juice in Finland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Finland?
- Which are the leading brands in Juice in Finland?
- What potential exists for multinational or domestic soft drinks companies to expand in Finland?
- How are products distributed in Juice in Finland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Finland - Category analysis
KEY DATA FINDINGS
Juice falls into a negative volume slump due to strong competition from other categories
Juice faces challenges due to category maturity and high sugar content, inspiring new product developments
100% juice sees the least steep decline, with reconstituted versions available at more competitive prices
Volume sales of juice will remain flat due to category maturity, as manufacturers aim to attract consumers with wellness options and flavour experiences
A focus on sustainability and social responsibility will continue
Health and wellness trends inspire the popularity of juice shots
Eckes-Granini Finland maintains lead thanks to strong and trusted brand portfolio and ongoing innovations
Rawmance benefits from Foodin brand’s strong focus on natural, organic, local, and ethically produced ingredients
Hypermarkets and supermarkets benefit from wide assortments and frequent special offers
Retail e-commerce continues its strong growth from a low base
Soft Drinks in Finland - Industry Overview
Positive sales supported by steady demand for a variety of soft drinks
KEY DATA FINDINGS
Flavour innovation is a key trend in new product developments in soft drinks
Health and wellness trends continue to inspire low-sugar and functional beverages
Demand for convenience leads to a wider range of format sizes to meet on-the-go needs
Positive sales will continue, supported by baseline demand and new product developments
Health and wellness trends will remain key to innovations in soft drinks
Sustainability and ethical sourcing will become increasingly standard
Coca-Cola maintains lead thanks to strong brand recognition and high consumer loyalty
Meira benefits from entering RTD coffee with Segafredo brand, which is well-known for its sustainability initiatives
Hypermarkets and supermarkets benefit from wide assortments and frequent special offers
Retail e-commerce continues its strong growth from a low base
Foodservice vs retail split
Fountain sales in Finland
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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