PROSPECTS AND OPPORTUNITIES
Local production and domestic ingredients remain key sales points over the forecast period
The trend of local production and the use of domestic ingredients will continue to be increasingly important to Finnish consumers over the forecast period. Finnish brands like Aten are aligning with this trend by emphasising the local origins of their products.
Private label lines focus on fortified innovations to gain ground
Private label options are expected to continue to appeal to Finns across the forecast period. These players will increasingly focus on new introductions to gain ground.
Players focus on sustainability and social responsibility to improve brand loyalty
Sustainability, ethical practices, and social responsibility are increasingly important to Finnish consumers, and these trends will continue growing over the forecast period. For instance, Marli Juissi, a well-known juice brand, has made notable improvements in its packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Finland?
- To what extent are health considerations impacting consumption of Juice in Finland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Finland?
- Which are the leading brands in Juice in Finland?
- What potential exists for multinational or domestic soft drinks companies to expand in Finland?
- How are products distributed in Juice in Finland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Finland - Category analysis
KEY DATA FINDINGS
Retail volume declines as juice suffers from an unhealthy image
Players focus on sugar free launches to attract health-conscious consumers
Demand for functional and fortified options that align with health demands
Local production and domestic ingredients remain key sales points over the forecast period
Private label lines focus on fortified innovations to gain ground
Players focus on sustainability and social responsibility to improve brand loyalty
Soft Drinks in Finland - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Finland
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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