PROSPECTS AND OPPORTUNITIES
The growth of family-size juice formats
Family-size juice presentations have continued to gain traction in Bolivia, driven by their cost-effectiveness, which appeals to price-sensitive consumers. The 3-litre formats, such as those offered by Agrov Srl under its Sfru brand, have become particularly popular.
Affordable alternatives with aloe vera-based beverages
Amidst the rising costs of traditional juices, companies have introduced lower-cost alternatives and smaller product formats to retain consumer interest. Aloe vera-based beverages, such as the imported Alovi brand, have emerged as a viable option, offering price-conscious consumers products like its new 350 ml presentation at a more accessible price point.
Impact of rising prices on imported juice categories
Imported juice categories, particularly reconstituted 100% juices, have faced significant challenges due to steep price increases. Brands such as Del Huerto, Ocean Spray, V8, and Snapple, which rely heavily on imports, have seen their profit margins shrink substantially, prompting some importers to cease operations.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Bolivia?
- To what extent are health considerations impacting consumption of Juice in Bolivia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Bolivia?
- Which are the leading brands in Juice in Bolivia?
- What potential exists for multinational or domestic soft drinks companies to expand in Bolivia?
- How are products distributed in Juice in Bolivia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Bolivia - Category analysis
KEY DATA FINDINGS
Rising juice prices and changing consumption patterns
Coca-Cola’s product innovation and e-commerce expansion
Pil Andina SA’s distribution strength and strategic partnerships
The growth of family-size juice formats
Affordable alternatives with aloe vera-based beverages
Impact of rising prices on imported juice categories
Soft Drinks in Bolivia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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