COMPETITIVE LANDSCAPE
Delizia leads sales via flexible packaging strategy
Cía de Alimentos Ltda – Delizia remains the leading juice company in Bolivia by volume, supported by its strong local production base and a well-established portfolio of trusted brands. Its leadership is reinforced by its ability to offer a broad mix of PET bottles and sachets across the key categories of nectars and juice drinks (up to 42% juice) meeting the needs of households navigating a challenging economic environment.
Industrias Venado drives growth through focus on affordability
Industrias Venado SA is the most dynamic company in juice by volume. With Bolivian households continuing to face rising living costs and reduced purchasing power, the company’s focus on lower price points and locally resonant flavours has strengthened its appeal among middle- and lower-income consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Bolivia?
- To what extent are health considerations impacting consumption of Juice in Bolivia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Bolivia?
- Which are the leading brands in Juice in Bolivia?
- What potential exists for multinational or domestic soft drinks companies to expand in Bolivia?
- How are products distributed in Juice in Bolivia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Bolivia - Category analysis
KEY DATA FINDINGS
Packaging strategies and local flavours sustain demand
Multi-tiered packaging strategy ensures continued relevance of juice drinks
Nectars leads growth through innovation and affordability
Wide availability of affordable formats will ensure juice remains resilient
Local fruits will redefine juice landscape
Health-conscious consumers will drive sales of wellness-positioned products
Delizia leads sales via flexible packaging strategy
Industrias Venado drives growth through focus on affordability
Small local grocers retains broad reach
Supermarkets and hypermarkets lead growth
Soft Drinks in Bolivia - Industry Overview
Affordability remains key driver of growth
KEY DATA FINDINGS
Climatic factors underpin steady consumption amid growing diversification
Affordability remains key consideration
Health-focused offerings gain traction
Shifting consumer lifestyles and infrastructure investments will support future growth
Health and wellness trend to drive innovation
Growing focus on local production
EMBOL maintains leadership through extensive reach, innovation and digital investment
DICOM Distribuidores del Oriente benefits from growing success of Aloe Vera Tai, while PepsiCo expands sales through innovation and widening distribution
Small local grocers dominates sales
E-commerce sees rapid expansion from low base
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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