COMPETITIVE LANDSCAPE
AS Watson leads with Mr Juicy and iF
AS Watson Group stands out as the leading company, primarily through its strong local brands, Mr Juicy and iF. These two brands not only hold significant market share but are also seeing sales rise within the category, reflecting effective marketing positioning, robust strengths, and strategic initiatives tailored to evolving consumer preferences.
Mr Juicy and iF utilise innovation and segmentation
Mr Juicy’s marketing positioning focuses on delivering premium, delicious, and high-quality juice products that appeal to a broad demographic, including teenagers, adults, and elderly consumers. The brand tailors its product offerings with added nutrients such as vitamins D, E, and C for younger consumers and introduces new fruit flavour blends like Fuji apple, mango, and peach to attract adults.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Hong Kong, China?
- To what extent are health considerations impacting consumption of Juice in Hong Kong, China?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Hong Kong, China?
- Which are the leading brands in Juice in Hong Kong, China?
- What potential exists for multinational or domestic soft drinks companies to expand in Hong Kong, China?
- How are products distributed in Juice in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Juice players targeting rise in consumer health awareness
Health trends drive demand for natural and exotic options
Coconut and other plant waters benefits from demand for natural hydration
Juice posed for steady growth amid rising demand for healthier beverages
Kagome strengthens presence in Hong Kong with healthy vegetable beverages and sustainable innovations
Hong Kong-based juice manufacturer enhances consumer transparency
AS Watson leads with Mr Juicy and iF
Mr Juicy and iF utilise innovation and segmentation
Supermarkets dominates off-trade distribution
Expansion in convenience stores and online
Soft Drinks in Hong Kong, China - Industry Overview
Demand shaped by health and convenience
KEY DATA FINDINGS
Health and wellness exerts an influence across categories
Rising health consciousness and changing lifestyles
Innovation and diversification helping to drive sales
Promotional activities and widespread distribution supporting growth
Leading companies well-placed to tap into market potential
Swire Coca-Cola Hong Kong leads soft drinks
Vitasoy blends tradition with modern innovation
Supermarkets remains dominant
Convenience stores expanding rapidly in soft drinks
Foodservice vs retail split
Fountain sales in Hong Kong, China
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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