PROSPECTS AND OPPORTUNITIES
Orange juice supply chain issues
Local juice brands may struggle with product innovation over the forecast period, particularly as imported juice shows greater development. However, international juice players are facing significant challenges due to ongoing orange supply chain issues.
Private label set to regain share in juice
Private label is regaining some lost momentum within juice. For instance, chained convenience store 7-Eleven has consistently rolled out its own line of juice products, featuring not from concentrate 100% juice, thereby enhancing the variety and availability for consumers.
Shifts in distribution behaviour to impact juice
The challenging economic outlook is significantly affecting both off-trade and on-trade sales in Hong Kong, prompting consumers to rethink their spending habits and become more cautious with their money, especially with the rising cost of living. Local consumers are increasingly opting to travel and spend their disposable income in northern cities in China such as Shenzhen; now just an hour away by various modes of transport, including train, car, or ferry, with attractive prices for the same items or enhanced experiences.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Hong Kong, China?
- To what extent are health considerations impacting consumption of Juice in Hong Kong, China?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Hong Kong, China?
- Which are the leading brands in Juice in Hong Kong, China?
- What potential exists for multinational or domestic soft drinks companies to expand in Hong Kong, China?
- How are products distributed in Juice in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Off-trade sales of juice remain steady but undynamic
Resurgence of juice in aluminium pouch format
Coconut and other plant waters sees product innovation
Orange juice supply chain issues
Private label set to regain share in juice
Shifts in distribution behaviour to impact juice
Soft Drinks in Hong Kong, China - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Hong Kong, China
DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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